Tag Archives: india

Mood Indigo 2011 | India Quiz – Questions

Mood Indigo 2011 | India Quiz – Questions

Mood Indigo India Quiz by J Ramanand

J Ramanand, who hosted the quiz at Mood Indigo, has shared with us questions from his Quiz for those of you who haven’t seen it earlier, at the BC session, or at the BQC Ender Bender.

Cut off: 18 with 6*s

The IITM Open Quiz | Quiz Info

The IITM Open Quiz

The earth is no longer young, and Sachin no longer has the highest ODI score.
The times are-a changing, but few things remain. Of them, none can be more exciting than the IIT Madras Open Quiz.

That’s right, the IIT Madras Open Quiz is back!!!

The uncharted forests of Adyar once again await your arrival, eagerly anticipating some high voltage quizzing action. Having witnessed a footfall of over 1500 quizzers last year, the IIT Madras Open Quiz promises to be bigger, and better this year!!

The IITM Open Quiz is renowned for witnessing participation from the best in the business, including representation from almost every major quizzing circle in South India. The quiz is known for its challenging questions and saw the inception of the Long Visual Connect (LVC), a staple component of any quiz today. The standard of the quiz is a testament to the long-standing quizzing culture on campus. For years, The Open Quiz, hosted in the pristine campus of IIT Madras, has enthralled school-goers, college students, professionals and families alike.

So ladies and gentlemen, the stage is set. If you think you know a thing or two about quizzing, find your way to said forest on the 8th of January 2012. May the Force be with you.

Mark your calendars, the kelvi-veri begins. . .

Date : 8 Jan, 2012
Time:  1:30 PM
Venue : Students Activities’ Center, IIT-Madras.

MINDSWEEP 2012 | Quiz Info

MINDSWEEP 2012

It is with pleasure that we announce the inaugural edition of KQA’s International Solo Championship, titled MindSweep.

We have confirmations from the United Kingdom and the United States, and a few more countries will probably participate.

Mindsweep will be held during the weekend comprising Saturday, 7 January and Sunday 8 January 2012.

The quiz will require participants to answer 200 questions–in two sessions of 60 minutes each with a 30 minute break between sessions for corrections. Please register in advance using the form on this page.

The quiz is split into 10 sections of 20 questions each and is set by Dibyendu Das, Kiran Vijayakumar and Arul Mani.

  1. The Arts: Painting, Sculpture, Photography, Design, Architecture, Installation Art, Dance, Theatre
  2. Science and Tech: Concepts in the Sciences, History and Philosophy of Science, History of Technology, The Environment, Astronomy, Medicine, Inter-disciplinary work, Popular Science Writing
  3. Literature: Poetry, Literary Fiction, Non-Fiction, Drama, Genre Fiction, Graphic Novels, Critics, Literary History, Translation
  4. Social Sciences: History, Anthropology, Cultural Studies/Social History, History of Ideas, Economics,The Philosophers
  5. Business: Brands, Fashion, Business History, Advertising
  6. Sports and Leisure: Sporting History, Games, Television, Gaming, Sports-Writing, Sports-Coverage, Hobbies–Collecting, Gardening, Fan-communities, The Internet
  7. Cinema: Hollywood, National Cinemas, World Cinema, Film Genres, Film-Technology, Film-language, Cinema & Society. Film-writing
  8. Music: Instruments, Performers, Genre Music, World Music, Tech Innovations, Music-magazines, Music industry, Music-journalism
  9. Food & Drink: From all over the world.
  10. Connections

Asom Jatiatabadi Yuva Chatra Parishad |Open Quiz

All assam basis open quiz competition with cash prize money at Sonari on 22nd December 2011 on the occasion of Asom Jatiatabadi Yuva Chatra Parishad 16th Biennial Central General Conference.

RULES:

1. Two Members per Team.

2. Cross Team Allowed.

3. No Join Fees.

4. DATE: 22ND DECEMBER 2011.

5. VENUE: Parbotiprasad Baruah Khetra, Sonari.

6. CONDUCTED BY: CLICK ON QUIZ, SONARI (QM: NABAJYOTI BHARALI & MONI GOGOI).

7. PRIZES: 7K, 5K & 3K.

 

For Details: NABAJYOTI BHARALI (+91-9954286348).

''THE FUNDAMENTALIST'' | Quiz Info

Being knowledgeable and cognizant is futile, if one cant apply, reason or think rationally

Cudgel your brains for the most grueling and challenging business quiz in India.

”THE FUNDAMENTALIST”

The quiz master is renowned Giri ‘Pickbrain’ Balasubramanium. 24 teams ( campus + corporate ) will qualify for the semi final rounds, out of which the competition will be filtered down to the best 12 teams (campus + corporate ) battling it out in the final round.

The final round will take place at the NIMHANS Convention Center in Bangalore.

 

Event details :

Campus

Rewards :

1st Place : Rs. 50,000.

2nd Place : Rs. 25,000.

 

Qualifying Rounds :

In – Station Colleges

The qualifying rounds for in station colleges will take place on 14th Jan 2012, where the top 7 colleges will then qualify for the semi-finals which will take place on 2nd Feb 2012.

Out – Station Colleges

The qualifying rounds & semi finals will take place directly on 2nd Feb 2012.

 

Semi – finals:

The top 12 teams from the qualifying rounds move on to the semi finals, where the top 6 teams qualify for the finals

 

Corporate

 

Rewards :

1st Place : Rs. 75,000.

2nd Place : Rs. 35,000.

 

Qualifying Rounds :

In – Station Corporate Teams

The qualifying rounds for In – station corporate teams will take place on 14th Jan 2012, where the top 7 teams will then qualify for the semi-finals which will take place on 2nd Feb 2012.

Out – Station Corporate Teams

The qualifying rounds & semi finals will take place directly on 2nd Feb 2012.

 

Semi – final :

The top 12 teams from the qualifying rounds move on to the semi finals, where the top 6 teams qualify for the finals

 

 

Registrations :

To register please send in your details and the form attached to  ” precipice2012@cms.ac.in “

Registration Form : Download

 

Rules & Regulations :

  • The registration fee for all teams is Rs 200
  • Each team must comprise of 2 members.
  • The event is open to students from all streams of study.
  • Multiple entries are allowed from each institute.
  • Registrations will happen at the venue.
  • All prelims will be written.
  • The amount for train tickets will be refunded for the teams that qualify for the final round in Bangalore*, subject to submission of the tickets.
  • Participants must carry valid ID Cards.
  • The decision of the quizmaster will be final and binding.
  • Each contestant is expected to maintain discipline and decorum at the event.
 * Conditions Apply.

MindSpark 2011 | Quiz Info

MindSpark is the annual Technical Festival of the College of Engineering, Pune.

This year MindSpark will play host to 4 quizzes from27th- 29th December 2011. Specifics Below.
 For any additional clarifications. visit http://www.mind-spark.org/chaanaksha.php.

1. Chakravyuh- the Open General Quiz

Wednesday , 28th December 2011

Timing: 11:00 am to 4:30 pm.
Venue: The Auditorium, College of Engineering, Pune Weblink: http://www.mind-spark.org/chakravyuh.php   
Chakravyuh has been one of Pune’s best known open quizzes for many years now. A general quiz that is literally based on anything and everything under the sun, the participants of this quiz can range from college students to software professionals. Chakravyuh has gone on to produce quizzers who would later perform exceptionally well at national level quizzes. Previous years have elicited fantastic participation and the prize money remains as sweet as ever.
Status: Open Quiz (Anyone can Participate)
Team size: 2
Registration fees: Rs. 30/- per team. Register on the Spot.

2. Torquest- The Scince and Technology quiz

Tuesday, 27th December, 2011

We wouldn’t really be an institute of excellence in technical education unless our students were sound in their technical knowledge and fundas. Pit your love for technology against ours. Brush up your theory and find out how much you could actually apply it when you go out into the mad, mad world. Science and technology are inseparable, and this is a quiz where the passion for both would find a home.
Status: Open Quiz (anyone can Participate)
Team size: 2
Registration fees: Rs. 30/- per team. Register on the Spot.

3. Qonnoisseur- The MELA Quiz

Thursday, 29th December, 2011

Weblink: http://www.mind-spark.org/qonnoisseur.php

There’s not really much to introduce to this classic format. We’re looking for people who read a lot of classics, watch a lot of movies and critique works of art in your spare time, then you’re the kind of person who just might have a shot at winning this quiz. Prove yourself to be the ultimate savant in all things related to media and culture.
Status: Open Quiz (Anyone can Participate)
Team size: 2
Registration fees: Rs. 30/- per team. Register on the Spot.

4. 10^-9- The Nanotechnology Quiz Tuesday, 27th December, 2011

Wednesday, 28th December, 2011
From nanotubes to colloids to powder technology. You need to know it all to crack this one. Dodge a volley of questions and advance in your quest to conquer the material world for this is the Nanotechnology quiz. The winner takes it all.
Status: College Quiz (I Cards required)
Team size: 2
Registration fees: Rs. 30/- per team. Register on the Spot.
Total Prize Money to be won : Rs 80, 000/- Goodies for participants and Loads of Audience Prizes (Movie Tickets, Magazines, Anti Virus Packs, Developer Keys, T Shirts etc.)
For more details contact:
Himanshu Panandikar +91 90497 25707 (chakravyuh@mind-spark.org)
Mihir Khatwani +91 97647 707747 (torquest@mind-spark.org)
Neelima Jha +91 90283 59871(qonnoisseur@mind-spark.org)
Nilesh Adhav +91 96658 45872(nano@mind-spark.org)

Endeavor Presents MEGAMIND ’11 – A General Quiz. | Quiz Info

Megamind 2011

Endeavor Presents MEGAMIND ’11 – A General Quiz.

When: 23rd December ‘2011. 1:30 to 3:30 PMWho: Teams of 2 (Open to College Students Only, NO Entry Fees.)

Where: St. Xavier’s, Ahmadabad.

Obligatory Question: A British Naturalist’s wife gives her name to
State Bird of an East Indian State. However the Naturalist’s is
remembered in Indian politics. Who & Why?

MEGA-WHATS 2011

MEGA-WHATS 2011

The third edition of Mega-Whats, KQA’s National Open Quizzing Championship will be held on December 11, 2011.

The quiz will be held across thirteen cities simultaneously. Apart from Bangalore, we have confirmations from Chennai, Guwahati, Goa, Hyderabad, Kolkata, Coimbatore, Mumbai, Mysore, New Delhi, Pune, Thrissur, and Thiruvananthapuram.

Venues in each city are listed here: http://kqaquizzes.org/2011/11/29/mega-whats-2011-venues/

UPDATE: Online registrations are now closed. You can register on-the-spot at the venue.

View the list of registered teams.

The details:

Date: Sunday, 11 December 2011

General quiz, open to all.

Teams of FOUR members (or less).

Prior registration is essential.

To register, please use the form on this page.

Please provide the names of the four people who comprise your team; also indicate whether you are taking part in the school, college or open categories

Registrations will close on Tuesday 6th December 2011. City co-ordinators will allow entries after the cut-off date at their discretion.

Please note that the quizzing community in your city may charge an entry fee to meet venue and equipment hire expenses.

The school category is open only to teams comprising students from Std. VIII-X

School teams ( Std. VIII-X) are allowed free entry. A school may field ONE team.

Please report by 1430hrs at the venue in your city. Since we need to ensure a coordinated start nationwide, the quiz will start at 1500hrs sharp. The doors will be closed five minutes before we begin.

Contesting teams will answer in writing a quiz of six sections and about sixty questions, inclusive of audios, videos and visuals.

Answers and scores will be announced immediately after the event–prizes will be given out for Best School Team, Best College Team, and Best Open Team.

The prizes aren’t small–they are insignificant.

We will rank the top 100 teams across the country–this list will go up by the 25th of December.

The rankings will be announced after adjudication. The decision of the quiz-masters will be final and binding on all participants.

The city-winners will face off in June 2012 as part of the KQA 29th Anniversary.

For more details, please call Arul Mani at 097312-14519.

GE History: General Electric History & Trivia | Brand History

GE History: General Electric History & Trivia | Brand History

GE History: General Electric is an American MNC that operates through four main segments viz. Technology, Energy, Finance, and Home & Business solutions.

 

GE Logo

 

TICKER:

NYSE GE
NASDAQ- GE
GE History – Founder: 
The company was formed by the merger of Thomas Edison’s Edison General Electric Company and Charles Coffin’s Thomson-Houston Company in 1892.

 

 

GE History - GE Founder - Thomas Alva Edison

GE History - GE Founder - Charles Coffin

 

 

 

 

 

 

 

 

 

 

 

 

 

GE History of Tagline:

1930s to 1950s: “Live Better Electrically
1950’s to 1979: “Progress is our most important product.
1979 to 2003: “We bring good things to life.
2004 to Present: “Imagination at Work.
The present logo has been designed by Wolff Ofinsin in 2004 by replacing the black background in the original logo with blue.

GE History - General Electric Logo Evolution

GE History & Trivia is a Brand History and Trivia page just like DellAdobeZippo and AOL.

GE History:

I find my greatest pleasure, and so my reward, in the work that precedes what the world calls success.   Edison, Thomas A.

By the late1890’s Thomas Edison’s General Electric Company and Charles Coffin’s Thomas-Houston Company had both secured patents over several key technologies. As both businesses expanded, it had become increasingly difficult for either company to produce complete electrical installations relying solely on their own patents and technologies. In 1892, the two companies combined to form the General Electric Company.

GE history - The Remington Rand Univac

GE Trivia:

-          It was one of the original 12 companies listed in the Dow Jones index and 115 years later, remains the only one.

-          It is currently listed as the 6th largest US-based company in Fortune 500.

-          GE was the first U.S. company to ever use an electrical computer in 1954. The Remington Rand Univac weighed 30 tons and had over 5,000 vacuum tubes.

-          GE was one of the earliest companies to get into computing. It followed IBM (referred to as ‘Snow White’) and was one of the 7 companies (‘Seven Dwarves’) that followed it in the 1960s.

-          The GE building located at 30, Rockefeller Plaza is the headquarters of NBC studios. It’s nickname serves as the title of the popular sitcom 30 Rock.

-          The headquarters of GE at Schenectady, New York receives numerous letters from children before Christmas as they believe that it is only obvious that Santa Claus has the ZIP code 12345.

-          The company suffered losses of $800 million in insurance after the 9/11 attacks.

-          GE was embroiled in controversy after the 2011 Tsunami catastrophe when it was found that 6 reactors in the Fukushima Nuclear Power Plant  in Japan were designed by it.

-          In 1911, the National Electric Lamp Association (NELA) was dissolved and absorbed into General Electric.

-          Nela Park is the headquarters of GE Lighting, and is located in East Cleveland, Ohio, United States. Today, GE Lighting is a part of GE Consumer & Industrial, headquartered in Louisville, Kentucky. Nela Park still serves as the operating headquarters of the lighting division.

-           The GE logo was introduced on lamps and electrical appliances in 1907. Two years later “Mazda” was adopted as the trademark for certain lamps produced by GE after Mazda, the Persian God of Light.

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GE History - Mazda Lamp Newspaper Advertisement

GE History & Trivia is a Brand History and Trivia page just like DellAdobeZippo and AOL.

"The Holmes Open Quiz"

“The Holmes Open Quiz”

with Avinash Mudaliar and Partha Basu

Date: 11th December 2011
Venue: Quill and Canvas, 122 South Point Mall, Golf Course Road, DLF V, Gurgaon
Time: 6:30 PM
Come, participate as teams of 2, or just watch and share the excitement!
*For more details, please see the attached poster.

dENiZEN™ = Levi's Asia Jeanswear

dENiZEN™ as a brand struck my eyes when I noticed a brand new exclusive showroom in Bangalore.

dENiZEN™ was created by Levi Strauss & Co. as a global jeans brand for a new generation. 137 years after outfitting the American West with jeans that became the uniform of the pioneering spirit, Levi Strauss & Co. is outfitting the new global citizen for a bright future, supplying jeans and other essentials for an on-the-go, engaged life.

dENiZEN™ means “inhabitant”: living in a place, living on earth, just being. Denim is in the name, the heart of the brand. And dENiZEN™ has another great meaning too: the idea of someone who frequents a particular place, the idea of belonging to a community of friends and family.

dENIZEN takes this generation’s motivated and forward-thinking mentality and combines it with Levi Strauss & Co.’s iconic jeans-making heritage to make quality jeans that are fit for everybody.

Ybrant buys Lycos

Ybrant Digital the  digital marketing solutions provider today announced the signing of the stock purchase agreement to acquire Lycos Inc.  Lycos.com is owned by Daum Communications of Korea. Lycos was at its height of popularity during the internet boom period of 1999 and was one of the few well known search services of its time.

Lycos is one of the top 1500 sites in the world. With US and India among the top 5 countries that has visitors to the web portal. This seems like a good buy given that Lycos in 2009 grossed 25 million $. Lycos consistently averages 12 – 15 million monthly unique visitors in the U.S. But for Daum Communications of Korea this has been a bitter exit as it acquired the troubled Lycos for $95 million in 2004 from Terra Networks of Spain hoping to change its fortunes.

With this acquisition Ybrant will add to its already existing ad impressions. Ybrant currently serves 20 billion impressions a month and serves leading brands such as SAP, Porsche, Ford, UPS, and Swissair. This would give a shot in the arm for US and India impressions.

Delhi Commonwealth Games 2010 : Official Video

One of the official videos for the 2010 Delhi Commonwealth Games- Come out. and Play.

Priyanka Chopra to be new brand ambassador of UNICEF

The United Nations Children’s Fund (UNICEF) has chosen Bollywood beauty Priyanka Chopra as one of their brand ambassadors.

In a statement, Karin Hulshof, the UNICEF representative to India said that the signing ceremony will take place on August 10 in New Delhi. So, the actress will be now seen supporting UNICEF in the promotion of child and adolescent rights.

The ambassadors of UNICEF are bestowed with the responsibility of improving the lives of children.

The statement added that the ambassadors should have the ability to bring issues related children to public attention to garner support from them. They are also bound to help in raising funds for important UNICEF programmes.

Shera- Mascot of XIX Commonwealth Games, Delhi

Shera, mascot of the XIX Commonwealth Games 2010 Delhi, is the most visible face of the XIX Commonwealth Games 2010 Delhi. His name comes from the Hindi word Sher – meaning tiger. Shera truly represents the modern Indian. He is an achiever with a positive attitude, a global citizen but justifiably proud of his nation’s ancient heritage, a fierce competitor but with integrity and honesty. Shera is also a ‘large-hearted gentleman’ who loves making friends and enthusing people to ‘come out and play’.
In Indian mythology, the tiger is associated with Goddess Durga, the embodiment of Shakti (or female power) and the vanquisher of evil. She rides her powerful vehicle – the tiger – into combat, especially in her epic and victorious battle against Mahishasur, a dreaded demon.
Shera embodies values that the nation is proud of: majesty, power, charisma, intelligence and grace. His athletic prowess, courage and speed on the field are legendary. He is also a reminder of the fragile environment he lives in and our responsibility towards the protection of his ecosystem.

Rupee gets its new symbol

The Indian rupee will soon have a unique symbol, a blend of the Devanagri ‘Ra’ and Roman ‘R’, joining elite currencies like the US dollar, euro, British pound and Japanese yen in having a distinct identity.

The new symbol, designed by Bombay IIT post-graduate D Udaya Kumar, was approved by the cabinet today, reflecting that the Indian currency, backed by an over-trillion dollar economy, was finally making its presence felt on the international scene.

“It’s a big statement on the Indian currency… The symbol would lend a distinctive character and identity to the currency and further highlight the strength and global face of the Indian economy,” Information and Broadcasting Minister Ambika Soni told reporters after the cabinet meeting.

Though the symbol will not be printed or embossed on currency notes or coins, it would be included in the ‘Unicode Standard’ and major scripts of the world to ensure that it is easily displayed and printed in the electronic and print media.

Among currencies with distinctive identities, only the pound sterling has its symbol printed on the notes.

Unicode is an international standard that allows text data to be interchanged globally without conflict. After incorporation in the global and Indian codes, the symbol would be used by all individuals and entities within and outside the country.

The symbol will be adopted in a span of six months in the country, and within 18 to 24 months globally, Soni said, adding that it will feature on computer keyboards and softwares for worldwide use.

Soni said that the symbol, which reflects the Indian ethos and culture, would help distinguish the currency from the rupee or rupiah of other countries like Pakistan, Nepal, Sri Lanka and Indonesia. Besides this, state governments would be asked to proactively promote the use of the new symbol, she added.

Kumar’s entry was chosen from 3,000 designs competing for the currency symbol. He will get an award of Rs 2.5 lakh.

“It is a perfect blend of Indian and Roman letters — capital ‘R’ and Devanagri ‘Ra’ which represents rupaiah, to appeal to international and Indian audiences… My design is based on the tricolour, with two lines at the top and white space in between,” a visibly-happy Kumar said.

The jury, which had sent the five short-listed entries for the cabinet’s approval, was headed by a Reserve Bank Deputy Governor.

Source: Economic Times

Volkswagen unveils sedan Vento

 

As the news of German carmaker Volkswagen launching its new elite class car, ‘Volkswagen Vento to India’ hit the headlines it brought excitement in all the car lovers. The new offering of Volkswagen India, ‘Vento’ is built in Chakkan in Pune, Maharashtra. It was launched on 6 July 2010.

It is scheduled to hit the Indian roads in October 2010. Vento is targeted to conquer the hearts and mind of all those who like fast cars. If experts verdict is to be believed, it will leave cars like, Honda City far behind in the race of luxury and power.

The looks are striking, elegant and fresh. The price of it is expected to be between 7 to 10 Lakhs. It will come with 1.6-litre petrol engine and 105 bhp while same specification is expected for its diesel model.Vento is spacious as more space and legroom is provided inside the car. The comfortable seats are an additional advantage.

Volkswagen vento will be available in two models: Volkswagen Vento Trendline andVolkswagen Vento Highline. In Volkswagen Vento Trendline the customer will have to two choices in color, white and red. But, Highline will have the options like that of Silver, Blue, Beige and Black.

India’s Unique ID Authority ‘Aadhaar’ – Details you always wanted to know!

While India is conducting what is probably the largest census in history, the country’s unique identification authority Aadhaar/UIDAI is working on making that data usable. It has released version one of its Aadhaar Authentication Application Programming Interface (API), which contain API data format, protocol and security specifications. The way it will work is: a user’s Aadhar number, alongwith other data (including biometric information) will be submitted to the Central Identities Data Repository for verification: authentication will only be in the form of a ‘yes’ or no response, and no personal identity will be released.

The first Aadhar numbers would be issued between August 2010 and February 2011, and over five years, the UIDAI intends to issue 600 million UIDs.

Aadhaar will support authentication using multiple factors, including demographic data, biometric data, PIN, OTP, or combinations of these. Initially it will support only exact authentication, though later it is expected to provide fuzzy matching as well. It appears that biometric authentication is going to be a key component of aadhaar authentication – one or many fingerprints and/or iris impressions along with the Aadhaar number, and this will help reduce the need for carrying other data, such as a passport, drivers license or a ration card. For example, a bank account may be opened using both demographic including address and biometric information, but after verification, once the bank account is opened, bank may use only the aadhaar number and biometric combinations to authenticate the resident for daily transactions.

Biometric Barrier & Other Issues

Now it may not be possible to scan and deliver biometric information in case of online and mobile transactions, so biometric information should clearly not be a compulsory pre-requisite for authentication for Aadhaar, for it to be applicable to most digital services; a biometric pre-requisite for authentication will make it dependent on physical devices.

Also, not that given issues with authentication for payments, particularly as reported for the National Rural Employment Guarantee Scheme (NREGS), India is quite open to the concept of a national ID card. Unlike in case of the UK, where the scheme was terminated, and criticism of the cards ranged from an impingement of civil liberties and surveillance, the high cost of implementation, racial discrimination; identity theft is likely to be a big issue in India, where the risks related to the Aadhaar number may not be understood by many, particularly in Rural India. There have been reports of identity theft in the NREGS, and Aadhaar might serve only to legitimise it.

Source : Medianama

Chlormint – Now a chewing gum too!

Perfetti Van Melle has gone national with its Chlormint brand of chewing gum. Chlormint was first launched in 1997 in its green candy version; soon thereafter a gum variant was launched. But sales took off only in the East. Perfetti then brought in the ice candy version of the brand
Besides Chlormint, Perfetti is present in three sub-segments of the gum market: Center Fresh and Center Shock in chewing gum, Center Fruit and Big Babol in bubble gum and Happydent in functional gum. “Happydent is a more cosmetic brand, Center Fresh is fruity but Chlormint is a coated gum through which we’ll target the young male adult,” explains Suneja. The positioning makes sense considering that half the country’s population is below 30. Brand experts believe the product will be consumed by those who smoke and want fresh breath — just like the hard-boiled Chlormint candy.
July will see the launch of a new television campaign. This will be followed by online as well as trade activation. What’s more, brand ambassador Salman Khan will be promoting the variant.
Not surprisingly, Khan was roped in around the same time as arch rival Wrigley, which has Boomer and Orbit in its portfolio, introduced actress Deepika Padukone as its brand ambassador. For its part, Wrigley proudly boasts endorsements from various dental associations worldwide — the World Dental Federation, American Dental Association and 17 others — to promote Orbit.
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