IBS Uncommon Sense- Prelims

Tarkash 2006

Icfai Business School

04 December 2006

QM: Avinash Mudaliar

The Prelims:

1) Which company will be the first internet company to be listed on the Bombay Stock exchange?

Ans: InfoEdge Ltd., which runs the popular sites naukri.com & jeevansathi.com

2) Robert Kaplan, who, along with David Norton, developed the Balanced Scorecard, also came up with an alternative to traditional accounting where indirect costs are allocated in proportion to an activity’s direct costs. For businesses whose goods are customised, this is not a very accurate method. This accounting method attempts to improve on it by allocating indirect costs more accurately. Popular for a while, it fell into disrepute when it became clear that it was easier in theory than in practice. What accounting technique did he come up with?

Ans: Activity Based Costing (ABC)

3) Where would you come across the initials of the brothers William Day & Henry Overtone, Jr. ?

Ans: On a pack of Wills Cigarette

4) HIT Entertainment, Inc. holds the Co pyrights for the world’s largest selling copyrighted book. Which one?

Ans: Guinness Book of World Records

5) The early years of __________ are known as the Redline Era as until 1977 the wheels had a red line etched around the tyre rim. Some of its greatest cars include the Twin Mill and Splittin’ Image. The Rear-Loader Beach Bomb is widely considered the Holy Grail of any ___________ collection. In 1974, it began using the slogan “Flying Colors”. The VW Drag Bus was first offered as a 1996 First Edition, and is the heaviest model made by them to date. Which brand is this?

Ans: Hot Wheels

6) This Christian doctor in Byzantium was sentenced to death by being eaten by lions in AD 307. He died bravely fighting the lions to the end, and was canonised under a Latin name, which means “All lion”. This saint’s name was used in Italian Commedia dell Arte plays to represent a foolishly brave character who normally wore long, loose trousers. It is now a popular Indian brand of clothing. Which one?

Ans: Pantaloons

7) Lintas was working on a brief for a bike to flaunt its great mileage and great power. The client brief clearly stated that no one would be interested in figures and hence figures should be avoided. They were asked to come up with a term for a `wow’ bike encompassing both great mileage and great power. What resulted?

Ans: Hoodibaba

8) Which Indian soundtrack became the first to be launched on iTunes even before the CDs were launched?

Ans: Farhan Akhtar’s Don

9) One of the most remarkable groups of springs is near Guelma. There are two principal sources. Their waters unite in one stream whose course is marked by gigantic limestone cones, some of which are 36 ft. high. The water, which is at boiling point, falls into natural basins of a creamy white colour, formed by the deposit of carbonate of lime. What is the Arabic word for these springs?

Ans: Hamam

10) At present, this group operates through three tea companies. The first and the oldest is Gujarat Tea Depot Co Ltd. The second is Standard Tea Processing Co, which focuses on tea buying and blending. The third is Gujarat Tea Processors & Packers, which sells the teas. The members of the Desai family closely hold all the three companies. Early this year they launched India’s first Certified Organic Tea Brand. Which company?

Ans: Wagh bakri

11) Starting his career in media as a correspondent for Doordarshan in 1985, he was the anchor and production consultant for India’s first monthly video newsmagazine, Newstrack, produced by the India Today group. He now owns a media empire that includes channels such as CNBC TV 18 and Awaaz. Who are we referring to?

Ans: Raghav Behl, the Managing Director of Television Eighteen

12) Tony, the tiger: Kellogg’s Cornflakes:: `Louise the fly’ : ?

Ans: Mortein Mosquito Coil

13) Which prickly heat powder brand is owned by Heinz?

Ans: Nycil

14) Bangalore Tiger , authored by business week journalist An essential read for managers, consultants, and executives at any company, Bangalore Tiger is a blueprint for quality improvement, increased efficiency, and tangible bottom-line results. It removes the shroud of secrecy around Indian management principles and shows how companies around the world can achieve market leadership .It is about The largest independent R&D Services provider in the world. Which company?

Ans: Wipro

15) Originally known as Garnet Paper Mills, this Indian company has now undergone a name change and is in the film production business. The company’s ticker code on Bloomberg continues to be based on the earlier name, though (GPM IN). What is the company’s new name?

Ans: K-Sera Sera Productions

16) His company owns several businesses in the US and has also held stakes in marquee names in world of business. One of the businesses – NetJets Inc – sells time-shares in planes to companies and rich fliers. It is the biggest buyer of business aircraft in the world. Who is he?

Ans: Warren Buffet

17) The brandname of this musical instrument was formed from the surnames of the founders, Tsutomu Katoh and Tadashi Osanai, combined with 2 letters from the word organ. Which famous brand-name am I speaking of?

Ans: KORG

18) Indian airlines serve a different type of meal apart from veg meals and non veg meals, what is it?

Ans: Jain Meals

19) A salesperson wandered over. `Can I find you something?’ she asked brightly

`Sure’ I said. Have you got the official licensed …….. Shampoo?’

`Shampoo?’ she asked a little uncertain.

`Oh absolutely’ I said. It looks and smells just like motor oil, but it makes my hair so manageable!’ I smiled and made my escap e, but I knew it’s just a matter of time

This is the wonderings of `tinker’ on her internet hompage. This is satirical take on a disastrous extension of a very famous brand.

Ans: Harley Davidson

20) A history teacher, an English teacher and a writer discovered that all of them loved fine coffees and exotic teas. So they opened a store across from the Pike Market place, a public market overlooki ng the Elliott Bay waterfront. For some unknown reason, they named it a character in Moby-Dick. What?

Ans: Starbucks

21) Recently, an 11-year-old boy, ____ Bhanot, sent a legal notice to naukri.com claiming damages of Rs. 1 crore, citing psychological harassment. Just fill in the blank.

Ans: Hari (for their `HARI SADU’ ad)

22) Lakehead University in northern Ontario set up a recruitment website called http://www.yaleshmale.com in a bid to attract potential new students. It showed a 1968 graduate of Yale with the slogan – “Graduating from an Ivy League university doesn’t necessarily mean you’re smart.” Who was the graduate?

Ans: George Bush

23) “With utmost respect to Human Values, we promise to serve our Customer with Integrity, through a variety of Innovative, value for money Products & Services, by __________ ____________, day after day.” What two words will complete this mission statement of Wipro

Ans: Applying Thought

24) Sildenafil Citrate:Viagra : :Oseltamivir: ?

Ans: Tamiflu, by Roche Pharmaceuticals

25) British Lawyers & government officials formerly used to bind documents together with red cloth. Charles Dickens first used the term to describe bureaucracy. What term?

Ans: Red Tape

Comments and feedback to: rohit.s.nair@gmail.com

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Comments

  • karthik  On December 11, 2006 at 1:45 PM

    beautiful mate.. thanks for sharing

  • tenalirama  On December 8, 2006 at 5:53 PM

    Hey nice quiz man!!

    Avinash rules!!
    Me got 18.. what was the cut of?
    Rohit Jain

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