Spain's most recognizable business brands

After Spain’s not-so-emphatic victory on Sunday at the 2010 FIFA World Cup, we take a look at Spain’s most recognizable brands.

Iberia Airlines, Mango, Santander, Telefonica and Zara are possibly the top five companies that are globally recognized. Barcelona and Madrid don’t appear in the list as we don’t consider them Businesses per say.

Iberia Airlines is the flag carrier airline of Spain. It operates international flights with its main bases in Madrid and Barcelona.

History: Iberia, Compañía Aérea de Transportes was incorporated on 28 June 1927 with a capital investment by the financier Horacio Echeberrieta and Lufthansa of 1.1 million pesetas. Flight operations started on 14 December 1927. Within a year, the company was sponsored by the Spanish government to provide postal transport between Madrid and Barcelona

Mango is a transnational Spanish clothing company based in Barcelona. It has more than 1,000 stores in 92 countries located on five continents.

In 2009 Scarlett Johansson became the new face of Mango, taking the place of Penelope Cruz.

Grupo Santander is a banking group centered on Banco Santander, the largest bank in the Eurozone and one of the largest banks in the world.

History: The 1999 merger of Banco Santander and Banco Central Hispano following the merger of Banco Central  and Banco Hispanoamericano, created Banco Santander Central Hispano, or BSCH

Telefónica, S.A. is a Spanish broadband and telecommunications provider in Europe and Latin America. Operating globally, it is the third largest provider in the world, behind China Mobile and Vodafone.

Created in 1924, as Compañía Telefónica Nacional de España (CTNE), until the liberalisation of the telecom market in 1997, Telefónica was the only telephone operator in Spain and still holds a dominant position

Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega

Zara’s first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega started opening more Zara stores in Spain. During the 1980s, Ortega started changing the design, manufacturing and distribution process to reduce lead times and react to new trends in a quicker way, in what he called “instant fashions”.

For more featured news and Brand histories, have a look at our Featured Posts

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Comments

  • Aniruddha Dutta  On July 14, 2010 at 2:33 AM

    To add, Inditex has an agreement with Trent of Tata to open Zara stores in India. Old knowledge mugged for Crucible 🙂

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