Baojung – New passenger car brand from G.M

General Motors announced on Monday that its joint venture with two Chinese automakers would introduce a new passenger-car brand called Baojun- The word means “treasured horse.”
G.M. owns 34 percent of S.A.I.C.-General Motors-Wuling (or S.G.M.W.), which already produces a line of small commercial vehicles.
Baojun, which translates as “treasured horse,” will be positioned as a producer of reliable low-cost cars that are smart and dependable, said Shen Yang, general manager of S.G.M.W.
According to a G.M. spokesman, Tom Wilkinson, the first Baojun vehicle will likely be a midsize sedan. With basic but sound engineering, it will be aimed at buyers outside China’s major metropolitan areas.
Mr. Wilkinson said that while the mechanical systems of the vehicle would be comparable to those of older cars, its safety and emissions equipment would be modern.
Baojun adds yet another brand to G.M.’s China lineup, which includes Chevrolet, Buick and Cadillac.
Source: NYT
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