Lena to be new face of Opel

Close on the heels of Chevrolet signing Tim Allen as their Voice Ambassador, General Motors’ subsidiary Adam Opel GmbH says it has signed-up the winner of the European Song Contest as its new brand image.

Opel spokesman Christof Birringer said singer Lena Meyer-Landrut, known as “Lena”, was introduced as the new face for the company’s cars during a surprise concert for some 20,000 people at Opel’s open house event in Ruesselsheim near Frankfurt on Saturday.

The 19-year-old German singer won the European Song Contest in May with her catchy pop song “Satellite”.

Alain Visser, Opel’s head of sales and marketing, says her “youth and briskness suits our cars perfectly.”

Opel is eager to renew its brand image, which has suffered following GM’s bankruptcy in 2009 and the ensuing uncertainty over the future of its European subsidiaries.

Advertisements
Post a comment or leave a trackback: Trackback URL.

Trackbacks

  • By je n’ai jamais aimé miley cyrus, mais à 15 (!!!) ans, elle a 1 milliard de fois plus de talent que la carac!? | la vie des célébrités on September 8, 2010 at 11:54 AM

    […] Lena to be the newborn grappling of industrialist | Quizzing.in […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: