Nivea : History

Brand : Nivea

What is Nivea: Nivea is a global skin- and body-care brand, owned by the German company Beiersdorf.

History: The Company Beiersdorf was founded on March 28 1882 in Hamburg, Germany by pharmacist Carl Paul Beiersdorf. In 1890 it was acquired by pharmacist Dr. Oscar Troplowitz who had, till then, successfully developed and produced the first technical adhesive tapes along with medical plasters and the first adhesive rubber. NIVEA Creme required the work of three extremely resourceful men – Dr. Oscar Tropowitz, Prof. Paul Gerson Unna and Dr. Isaac Lifschutz – for its development.


  1. NIVEA is of polish origin, bought by German investors.
  2. In 1909, Beiersdorf had launched Labello. It is the first lip care product in sliding tube packaging. The term Labello is derived from the Latin for “beautiful lip” (labeo = lip; bello = beautiful).
  3. After decades of research, Dr Isaac Lifschutz invented Eucerit, which meant that a product was now available which could combine an active substance, fat, with water to give a stable base for ointments. Dr Oscar Troplowitz used this as the base for his new innovation: NIVEA.
  4. In accordance with the custom of giving Latin names to pharmaceutical products, Dr. Troplowitz called his snow-white cream “NIVEA”, derived from the Latin adjective “niveus/nivea/niveum”, meaning snow white.
  5. Just after invention, NIVEA Cream was sold in a yellow tin. The fanciful decoration of green tendrils reflected a popular artistic trend of the period, Art Nouveau (French for “new art”).
  6. The now popular blue packaging was introduced in 1925.
  7. The first advertisement of NIVEA was created by the famous poster artist Hans Rudi Erdt who designed the poster “With the Likeness of a Lady” in 1912.

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