Pillsbury : History

Brand: Pillsbury

What is Pillsbury: Pillsbury is a range of refrigerated and baking products from General Mills

Founder: Charles Alfred Pillsbury, John Sargent Pillsbury.

History: The C.A. Pillsbury and Company was founded in 1872 by John Pillsbury and his uncle John on the bank of river Mississippi. In 1923, the Pillsbury company regained the lost control of Pillsbury-Washburn Flour Mills Company, Ltd. which subsequently was incorporated in 1935 as Pillsbury Flour Mills Company.

Trivia:

  1. Charles Pillsbury painted his name on the top of the 196-pound flour barrel, with ail heads around the circumference. As packaging evolved the barrelhead remained, looking much as it does today: a blue and white circle with the Pillsbury name and nail heads in white
  2. The Pillsbury Company acquired Burger King, Steak & Ale, Bennigans, Godfather Pizza, Haazen Dazs and Green Giant in the second half of 20th century.
  3. The Pillsbury Doughboy, Poppin’ Fresh, was created by the Leo Burnett advertising agency’s copy writer, Rudy Perz, as he was sitting in his kitchen in 1965, under pressure to create an advertising campaign. It was originally drawn by Martin Nodell (creator of Green Lantern) and brought to life using stop motion clay animation.
  4. In 1970s, a Pillsbury Doughboy family was created and sold as dolls. They include—Poppie Fresh (Mrs. Pillsbury), GrandPopper and GrandMommer, Biscuit (Cat), Flapjack (Dog), Popper (Son), Bun-Bun (daughter), Rollie (Uncle).
  5. Pillsbury Atta was one of the first brandS in India to offer a toll free number. It was branded Namaste Pillsbury and was operational from 9am to 9pm from Monday through Saturdays.
  6. The company was purchased by Diageo in 1989 and in 2001, it merged with its old rival General Mills.
  7. The Stay Puft Marshmallow Man in the Ghostbusters movie is inspired by the Pillsbury Doughboy
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