Tag Archives: Advertising

MINDSWEEP 2012 | Quiz Info

MINDSWEEP 2012

It is with pleasure that we announce the inaugural edition of KQA’s International Solo Championship, titled MindSweep.

We have confirmations from the United Kingdom and the United States, and a few more countries will probably participate.

Mindsweep will be held during the weekend comprising Saturday, 7 January and Sunday 8 January 2012.

The quiz will require participants to answer 200 questions–in two sessions of 60 minutes each with a 30 minute break between sessions for corrections. Please register in advance using the form on this page.

The quiz is split into 10 sections of 20 questions each and is set by Dibyendu Das, Kiran Vijayakumar and Arul Mani.

  1. The Arts: Painting, Sculpture, Photography, Design, Architecture, Installation Art, Dance, Theatre
  2. Science and Tech: Concepts in the Sciences, History and Philosophy of Science, History of Technology, The Environment, Astronomy, Medicine, Inter-disciplinary work, Popular Science Writing
  3. Literature: Poetry, Literary Fiction, Non-Fiction, Drama, Genre Fiction, Graphic Novels, Critics, Literary History, Translation
  4. Social Sciences: History, Anthropology, Cultural Studies/Social History, History of Ideas, Economics,The Philosophers
  5. Business: Brands, Fashion, Business History, Advertising
  6. Sports and Leisure: Sporting History, Games, Television, Gaming, Sports-Writing, Sports-Coverage, Hobbies–Collecting, Gardening, Fan-communities, The Internet
  7. Cinema: Hollywood, National Cinemas, World Cinema, Film Genres, Film-Technology, Film-language, Cinema & Society. Film-writing
  8. Music: Instruments, Performers, Genre Music, World Music, Tech Innovations, Music-magazines, Music industry, Music-journalism
  9. Food & Drink: From all over the world.
  10. Connections
Advertisements

Marlboro : History

Marlboro

Brand Owner: Philip Morris (Altria) (which later bought Kraft Foods too)

What is Marlboro: It is the largest selling brand of cigarettes in the world. Made by Philip Morris USA (a branch of Altria) within the US, and by Philip Morris International (now separate from Altria) outside the US. The brands is famous for its billboard advertisements and magazine ads.

Brand Name: The brand is named after Great Marlborough Street, the location of its original London factory. Richmond, Virginia is now the location of their largest cigarette manufacturing plant.

Marlboro History

Philip Morris launched the brand in 1924 as a woman’s cigarette, based on the slogan “Mild As May”.

Marlboro Trivia

1) Was launched as a woman’s cigarette

2) Their earlier marketing campaign was so woman-centric that the filter had a printed red band around it to hide lipstick stains, calling it “Beauty Tips to Keep the Paper from Your Lips

3) In the 1950s after a report linked lung cancer with smoking , Philip Morris repositioned the cigarette as a man’s brand.

4) The repositioning of Marlboro as a men’s cigarette was handled by advertiser Leo Burnett.

5) Leo Burnett conceived the Marlboro Man in 1954. The image involves a rugged cowboy or cowboys, in nature with only a cigarette.

6) William Thourlby is believed to have been the first Marlboro-Man

7) Three men who appeared in these advertisements – Wayne McLaren, David McLean and Dick Hammer – died of lung cancer, thus earning these cigarettes, specifically the Reds, the nickname “Cowboy killers”

8) A movie was created in 1991 called Harley Davidson and the Marlboro Man

9) James Blake Miller an American Iraq War veteran, served in the United States Marine Corps and was dubbed “The Marlboro Marine“, after an iconic, close-up photograph of his dirt-smeared, battle-weary face, with a cigarette planted in his mouth, was published on the front page of more than 150 American newspapers in 2004

Marlboro is one of the most recognized brands in the world

Dow Chemical in Olympic deal

Dow Chemical Co said last week it would become a global sponsor of the Olympics, hoping it can bring in more than $1 billion of revenue in the next 10 years by supplying material to build game facilities and bolstering its brand.

Financial terms of the deal were not disclosed.

The Midland, Michigan-based company will become the official chemical company for the games, meaning rivals such as DuPont Co and BASF will not be able to sell insulation for walls, polymers to keep ice cold, or other supply materials, to host cities.

“The Olympics is a market,” Dow Chief Executive Andrew Liveris told Reuters. “This is a market and revenue opportunity that will generate $1 billion.”

Dow will join nine other companies, including McDonald’s Corp and General Electric Co as part of The Olympic Partner program, also known as TOP.

Dow’s sponsorship runs through 2020.

The agreement has some questioning the company’s rationale, as nearly all sponsors directly serve consumers, unlike Dow.

McDonald’s, for instance, aggressively reminds its customers that every time they buy a hamburger, they’re helping athletes around the world.

For Liveris, though, the sponsorship offers a chance to tout Dow — and the broader chemical industry — to an audience that might be unfamiliar with its products.

“This is an opportunity to say, ‘We’re not a chemical company. We’re a science company, a sustainable science company,'” Liveris said.

PERCEPTION

Last year Dow cut its dividend for the first time in history and increased its float through a share offering of more than $1 billion. The cash was needed in part to help fund the acquisition of rival Rohm & Haas.

After that buyout saga, the Olympic sponsorship could be frustrating to investors that rely on dividend checks or stock buybacks.

Source: Reuters