Tag Archives: Auto News

MINDSWEEP 2012 | Quiz Info

MINDSWEEP 2012

It is with pleasure that we announce the inaugural edition of KQA’s International Solo Championship, titled MindSweep.

We have confirmations from the United Kingdom and the United States, and a few more countries will probably participate.

Mindsweep will be held during the weekend comprising Saturday, 7 January and Sunday 8 January 2012.

The quiz will require participants to answer 200 questions–in two sessions of 60 minutes each with a 30 minute break between sessions for corrections. Please register in advance using the form on this page.

The quiz is split into 10 sections of 20 questions each and is set by Dibyendu Das, Kiran Vijayakumar and Arul Mani.

  1. The Arts: Painting, Sculpture, Photography, Design, Architecture, Installation Art, Dance, Theatre
  2. Science and Tech: Concepts in the Sciences, History and Philosophy of Science, History of Technology, The Environment, Astronomy, Medicine, Inter-disciplinary work, Popular Science Writing
  3. Literature: Poetry, Literary Fiction, Non-Fiction, Drama, Genre Fiction, Graphic Novels, Critics, Literary History, Translation
  4. Social Sciences: History, Anthropology, Cultural Studies/Social History, History of Ideas, Economics,The Philosophers
  5. Business: Brands, Fashion, Business History, Advertising
  6. Sports and Leisure: Sporting History, Games, Television, Gaming, Sports-Writing, Sports-Coverage, Hobbies–Collecting, Gardening, Fan-communities, The Internet
  7. Cinema: Hollywood, National Cinemas, World Cinema, Film Genres, Film-Technology, Film-language, Cinema & Society. Film-writing
  8. Music: Instruments, Performers, Genre Music, World Music, Tech Innovations, Music-magazines, Music industry, Music-journalism
  9. Food & Drink: From all over the world.
  10. Connections
Advertisements

Jimmy Shergill – The Verito Man

According to the latest ad from Mahindra, Jimmy Shergill stars as ‘The Verito Man’.

Mahindra has roped in Jimmy Shergill ‘in his new look’ to endorse their latest sedan – Mahindra Verito.

The ad though is quite a disappointment with a dialogue similar to ‘Kaante’ and a tagline similar to Raymonds but the worst part is the fact that the ad does Not reveal much about the Car!

Do have a look at the ad here: http://www.youtube.com/watch?v=QKHwFFGlUnM

And the official site for the Mahindra Verito: http://www.mahindraverito.com/

 

Sebastian Vettel Becomes Infiniti Global Ambassador

The first global brand ambassador for Infiniti turns out to be a good one! They’ve taken advantage of Red Bull Sponsorship to sign Sebastian Vettel for the job.
World’s youngest Formula 1 world champion and the current leader of the 2011 season will help raising the profile of the Infiniti brand and its products during race weekends and at selected events linked to Infiniti’s business and product programs.

 

Toyota signs up holographic singer as brand ambassador


Hatsune Miku

Hatsune Miku

Japanese car company Toyota has entered into a partnership with Hatsune Miku, a 3D holographic singer with a rising fan base in the US, to front its 2011 Corolla campaign for the Asian American market.

Toyota will sponsor the virtual singer’s first performance in the US, at the Nokia Theatre in LA as part of the Anime Expo 2011 as it rolls out a major marketing campaign including print, TV, digital and social media activity.

A recently released YouTube video of the holographic singer as part of the promotion, notched up in excess of half a million views in just three days.

For more details on the story, click here

You can also check Hatsune Miku’s video here: http://www.youtube.com/watch?v=DTXO7KGHtjI

Arjun Rampal to be the Brand Ambassador for Hyosung in India

Garware Motors Ltd recently launched the Hyosung GT650R and Hyosung  ST7 super bikes in India. Indian Model and Actor, Arjun Rampal has been chosen to be the first custo

mer and the Ambassador for the brand. The formalities are to take place on 22nd May 2011 as Arjun Rampal will get keys to a brand new Hyosung Superbike on the occasion of showcasing the Hyosung Superbikes to the masses.

 

Mike Robinson : Isuzu Ambassador

TV chef and presenter Mike Robinson has become a Brand ambassador for Isuzu after several years as an owner of the pick-ups.

Mike, who presents the popular ITV series CountryWise and CountryWise Kitchen, has been an owner of an Isuzu Rodeo Denver Max for the last six years, a period in which Mike says the Isuzu never let him down despite 96,000 miles of miles of hard country use.

For more on this news, follow this

Daimler launches BharatBenz brand

Daimler, one of the largest manufacturers of trucks in India as well as the world, has just unveiled a new brand, BharatBenz, for its trucks specifically tailored for India.

Daimler is not only the world’s largest manufacturer of medium and heavy-duty trucks above 6 tonnes, but it is the company that has pioneered many innovations in the commercial vehicle segment, including building the world’s first truck some 115 years ago. And now to cater specially to customers in India, Daimler has launched the new BharatBenz brand that will offer an entire range of trucks from 6 to 49 tonnes.

Full details here

Mahindra Ssangyong

Mahindra seems to have taken one of their biggest steps in building themselves as a global brand. They have acquired a 70% controlling stake in SsangYong, the South Korean auto maker for US $ 463 million

More details about the stake buy here

75 years of Tata's Jaguar

Story Courtesy: MSN Autos

Tata Motors and JLR together with an evaluation of $8.45 billion, has topped India’s valuable corporate brands, toppling Reliance India Limited. The brand valuation of Tata Motors-JLR grew 172% over its 2009 value of $3.1 billion when it was at No. 5 in the pecking order.

Quintessentially British, and now Indian, Jaguar is a company we can be proud of, whether it be for racing success or simply building some of the world’s most beautiful cars.

Of course, Jaguar has weathered a few storms in its illustrious history, but today, in the hands of Indian giant Tata, it’s in perfect health with a fabulous line-up of cars.

History of jaguar:

1) It’s 1922 and on the day of his 21st birthday a young man named William Lyons sets up a business making motorcycle sidecars with a friend. They call the business Swallow Sidecars (SS)

2) By the 30s Lyons has taken the plunge and has graduated from coachbuilding to constructing his own cars under the SS name. And then in 1935, a momentous moment: the SS range of cars is renamed Jaguar.

3) SS Cars, Coventry-based precursor of the company we now know as Jaguar, produces just 23 examples of the elegant SS90 in 1935

Kareena Kapoor- Brand Ambassador for Mahindra Scooters

Mahindra has appointed Bollywood actress Kareena Kapoor as the brand ambassador for the Mahindra PowerScooters lineup. The actress will feature in a number of promotions across print, electronic and online media.

This follows Mahindra signing up Aamir Khan for its 2 Wheelers segment.

Kareena Kapoor was first seen riding the 125 cc Mahindra Flyte scooter in the blockbuster film 3 Idiots.

Tata Nano to be sold through Kiosks

A year after its launch, India’s cheapest small car Tata Nano is planning to make inroads into the remote parts of the country. Tata Motors plans to set up more than a 1,000 kiosks across India to sell the car, especially in areas where it has no dealerships.

Full story on NDTV Profit


Aamir Khan- brand ambassador of Mahindra 2 Wheelers

Mahindra 2 Wheelers, a part of the Mahindra Group, has entered into the motorcycle market and has roped in Bollywood superstar Aamir Khan as the brand ambassador for this segment.

Mahindra has launched its first two motorcycles — Stallio and Mojo. Mahindra already has Rodeo, Duro and Flyte in its 2 wheeler portfolio after the Kinetic takeover.

Nissan creates Venucia brand for China

Just the Facts:
Nissan and Dongfeng will launch a lower-priced brand of vehicles in China.
The new brand is called Venucia, Qi Chen in Chinese.
New cars will be targeted at first-time buyers.
BEIJING — Honda started the trend two years ago in China when it unveiled the new Li Nian brand with local partner Guangzhou Auto. General Motors followed suit this summer, when it created the Baojun brand with local partner Shanghai Auto. Now, Japan’s Nissan is teaming with Chinese partner Dongfeng Motor in announcing the new Venucia brand — Qi Chen (“morning star”) in Chinese — on a line of lower-priced vehicles for the Chinese domestic market.
According to Japan’s Nikkei news service, the new Venucia models from the Dongfeng-Nissan joint venture will be targeted at “first-time car buyers among the less affluent middle class in regional cities” and will undercut Nissan-brand vehicles in price when they arrive in 2012. Nikkei added that “Nissan is believed to have created the new lineup to prevent its namesake brand from falling in price” in China, where competition, especially at the low end, is extremely ferocious. Venucia prices are expected to start at less than $7,500.
The Qi Chen logo incorporates five stars, similar to the design theme on the Chinese flag.

Update your Facebook status while driving!!

OnStar, the in-car services network, today announced a new service which allows you to update your Facebook status by dictating to the OnStar. And not only that, you can listen to the most recent updates from your news feeds via OnStar. This is a way for the company to expand and add more features in addition to its Automatic Crash Response and navigation services.

The company is working on integrating web-based services like Google Maps into its core offering. I think it is cool to see a staid old company like GM trying to add social networking to OnStar.

Lena to be new face of Opel

Close on the heels of Chevrolet signing Tim Allen as their Voice Ambassador, General Motors’ subsidiary Adam Opel GmbH says it has signed-up the winner of the European Song Contest as its new brand image.

Opel spokesman Christof Birringer said singer Lena Meyer-Landrut, known as “Lena”, was introduced as the new face for the company’s cars during a surprise concert for some 20,000 people at Opel’s open house event in Ruesselsheim near Frankfurt on Saturday.

The 19-year-old German singer won the European Song Contest in May with her catchy pop song “Satellite”.

Alain Visser, Opel’s head of sales and marketing, says her “youth and briskness suits our cars perfectly.”

Opel is eager to renew its brand image, which has suffered following GM’s bankruptcy in 2009 and the ensuing uncertainty over the future of its European subsidiaries.

Chevrolet signs Tim Allen as brand's new voice

General Motors has officially announced that television and movie star Tim Allen will be the new “voice of Chevrolet,” starting with a series of ads that will begin airing on September 7.

These ads will be for the all-new 2011 Chevrolet Cruze, and while Allen is a big-name with a very recognizable voice, GM’s vice president of marketing, Joel Ewanick, reminds us that “the car will be the star.”


Allen is best known for his starring role on the long-running 1990s sitcom Home Improvement, as well as his roles in The Santa Clause movies and as the voice behind Buzz Lightyear in the Toy Story trilogy. In addition, Allen is also a well-known automobile enthusiast and has an extensive car collection. He is a native of Detroit, Michigan, and has a strong love for classic American muscle cars.