Tag Archives: business news

Jessica Alba is new face of Piaget

Jessica Alba’s latest job is as brand ambassador for Swiss jewellery line Piaget . Getting paid to wear jewels – now that’s the mark of a true A-lister.

The pregnant star who is expecting her second child later this year has been appointed as the face of the luxury jewellery line, fronting their Possession Collection, which features necklaces, bracelets and more in white, yellow and rose gold.

 

 

Microsoft acquires Skype

Microsoft has acquired Skype for $8.5 billion. The aftershocks of this deal would be felt on three subsets of the tech world — mobile, social networking, SMB services — other than improving real-time communication over various platforms. Microsoft is expected to bring in deeper Skype integration into Lync, Outlook, Xbox Live, Hotmail and Messenger, as mentioned in the press release.

More details on the acquisition and its effects here

Samsung signs David Beckham as Olympic Partner

 

Samsung Electronics , a market leader in consumer electronics and the Worldwide Olympic Partner for Wireless Communications Equipment, today announced an exclusive agreement with David Beckham to be its global brand ambassador for the London 2012 Olympic Games. Beckham will begin his ambassador role with immediate effect and will play a key part in raising awareness of Samsung’s sponsorship of London 2012 as a Worldwide Olympic Partner.

Dia Mirza endorses The Body Shop

Dia Mirza’s recently become the first Indian brand ambassador of The Body Shop. The company launched its fairness products and ventured in the fairness market, and had the actress mark her presence at the launch.

At the occasion, as the discussion was about the right makeup and skin care of women, the actress said, “I wish all women take care of their skin, especially in this weather.

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Apple – World's most valuable brand

The iPad craze has catapulted Apple to the world’s most valuable brand, toppling Google, according a study of the global brands Monday.

Facebook is the world’s fastest growing brand, up 246 percent from last year, according to the study by Millward Brown, a global brands agency.

Thanks to the iPad sales, Apple’s brand value jumped by 84 percent to $153.2 billion whereas Google slipped two percent to stand at $111.5 billion, says Millward Brown’s 2011 BrandZ study.

IBM, McDonald’s and Microsoft are at number three, four and five among the world’s five most valuable brands, according to the study.

At number six, Coca Cola brand is valued at $73.8 billion, followed by AT&T at $69.9 billion.

Marlboro is at number eight ($67.5 billion) and China Mobile at number nine ($57.3 billion).

General Electric (GE) rounds off the list of the world’s top 10 brands with a value of $50.3 billion.

Arjun Rampal to be the Brand Ambassador for Hyosung in India

Garware Motors Ltd recently launched the Hyosung GT650R and Hyosung  ST7 super bikes in India. Indian Model and Actor, Arjun Rampal has been chosen to be the first custo

mer and the Ambassador for the brand. The formalities are to take place on 22nd May 2011 as Arjun Rampal will get keys to a brand new Hyosung Superbike on the occasion of showcasing the Hyosung Superbikes to the masses.

 

Amitabh, Jaya signed by Tanishq as brand ambassadors

Amitabh and Jaya Bachchan have been roped in as brand ambassadors for Tanishq, Tata’s jewellery brand. The company recently rolled out its first TVC featuring the couple created by Lowe Lintas.

More o this story here

 

Viacom, Endemol launch new entertainment brand

Entertainment companies Viacom and Endemol have joined forces to launch a new entertainment brand called Viacom Blink! that will target women aged 16 to 49.

More details on this story here

Colgate signs Sonakshi Sinha for her smile!

Actress Sonakshi Sinha loves to display that lovely smile of hers. Whether it is an award function or any other event, the beauty is forever smiling. And guess what, this has won Sonakshi a big endorsement deal. IndianExpress reports that Sonakshi has now been signed up as the brand ambassador for toothpaste brand Colgate.

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Kate Winslet to be brand ambassador for St. John

Kate Winslet will replace Karen Elson after signing on to be the next brand ambassador for St. John!

Winslet will back up her Lancôme gig by fronting the Autumn 2011 campaign. The ads, which are due to break in September, will be photographed by Craig McDean.


Paltrow – Brand ambassador of Coach

Oscar-winning actress Gwyneth Paltrow is the new face of US luxury leather goods brand Coach.

‘I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand. I’ll never forget getting my first Coach bag,’ femalefirst.co.uk quoted Paltrow as saying.
The 38-year-old has been signed up by the US fashion label to celebrate their 70th anniversary.

 

Shuddhi appoints Mugdha Godse as brand ambassador

Shuddhi Jewels has appointed actress Mugdha Godse as its brand ambassador.

The designing and merchandising expertise of Gitanjali and the trust and confidence that the MMTC names inspires, makes it a win win situation for consumers, providing all the benefits offered by the traditional local jeweler with all the advantages provided by a modern retail format.

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Nakuul Mehta to be the brand ambassador of Karbonn Mobiles

Nakuul Mehta, who was last seen in Haal E Dil, and who created ripples after he signed a Spanish film opposite none other than Monica Cruz, the gorgeous sister of Hollywood actress Penelope Cruz, is in the news yet again!

Bollywood Hungama‘s ever so reliable sources said that this actor has now been signed up as the brand ambassador of Karbonn Mobiles.

Karan signs on as brand ambassador for STAR

Karan Johar is on an endorsement spree. After clothing and coffee ads, he has now signed on as the brand ambassador of a television network – STAR for a big amount.

Says KJo, “I am signed on the high-definition campaign for the Star bouquet of channels. It’s partly because of my association with Koffee With Karan. I have done that chat show for their channel for four years and they wanted a filmmaker to be a part of their TV and technology-based campaign. I am also good friends with Uday and Shankar from the Fox-Star team hence when they asked me, I signed on. I have shot a TV, print and press campaign. I will always be there for this high-definition campaign whenever I am needed.”

Source: Mid-Day

Eveready Industries appoints Akshay Kumar as brand ambassador

Eveready Industries India has signed up Bollywood actor Akshay Kumar as its brand ambassador.
The dry cell battery maker’s first major campaign with the slogan Give me Red for its Red series of batteries was launched in the mid-nineties. Previously, the brand also had Amitabh Bachchan as its brand ambassador.

 

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Ragini Dwivedi is the ambassador for Nandini KMF Chocolates

Ragini Dwivedi is the ambassador for Nandini KMF Chocolates that were released recently in Bangalore by the prestigious KMF products

The biggest brand in milk products in Karnataka KMF Nandini has entered in to Chocolates division and caught up with popular actress Ragini as brand ambassador. White Center Éclairs, Nandini Good Life, Nandini Chit Chat and Nandini Cream Bite were the products released by Ragini Dwivedi to the market.

Piyush Pandey is brand ambassador for D&AD White Pencil Award

Ogilvy & Mather’s Piyush Pandey has been appointed as the brand ambassador for D&AD White Pencil Award. The new award from D&AD has been announced for an idea that raises awareness or changes behaviour around a pressing social, environmental or health issue. Sir John Hegarty from BBH and Marcello Serpa from Almap BBDO are also among the brand ambassadors for the initiative this year.

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Kalki Koechlin new face for Micromax mobile

Kalki Koechlin is now associated with Micromax as its brand ambassador. With Micromax mobiles’ M2 music handset, the mobile company is targeting youth and music lovers and is using fresh and youth icon Kalki Koechlin to endorse it. Kalki Koechlin is an Indian actress of French descent who debuted in Anurag Kashyap’s critically acclaimed 2009 Hindi film Dev D. She played the character of Chandramukhi in Dev D.

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Akshay Kumar paired with Asin as brand Ambassador of Sure

To add to Akshay Kumar‘s long list of endorsements, Sure antiperspirant has also roped him for endorsing their brand as the brand ambassador.

As the south beauty and actress Asin also endorse that brand it might so happen that both these actors might be seen together in advertisements.

Sure is an antiperspirant from the House of Unilever

LeBron James to endorse Audemars Piguet

Audemars Piguet has chosen NBA Superstar,LeBron for his commitment to excellence, skilled technique and unwavering generosity. These are the values shared by the two legends.

LeBron will also collaborate with Audemars Piguet to create a special limited-edition watch. The NBA Star also decided to donate the proceeds from any future auctions of his timepieces to his charity: The LeBron James Family Foundation to support its children-related activities

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