Tag Archives: Derek

Brand Equity Quiz 2010 – Mumbai Edition Prelims

The prelims questions from the Mumbai Edition of Brand Equity Quiz 2010 are provided below. Questions are courtesy Megashyam Shirodkar of Pramerica. Megashyam and team stood second in a closely fought Mumbai Final. Many Congrats to you and Thank you for the questions

  1. Which of the following was also a village official in ancient/medieval India? Lele/Karmarkar/Kulkarni (Kulkarni)
  2. Paul Krugman says that he became interested in _________ after reading the Foundation series by Isaac Asimov in which scientists use the study of psychohistory to sane civilization from disarray. (Economics)
  3. In 1930, 2 tolas of what product were auctioned for Rs. 525/- to Seth Ranchhod Shodhan, a mill-owner of Ahmedabad? (Salt from the Dandi March)
  4. A _______ brand is a lower priced offering launched by a company to take on specific competitors that are attempting to under-price them. FITB (Fighter)
  5. In order to retain Mumbai as it’s capital, Maharashtra paid a compensation of Rs. 56 Crore & 300 villages to which state? (Gujarat)
  6. What is the main flavor in the drink Kahlua? (Coffee)
  7. For the promotion of what movie did it’s lead actors ring the Opening Bell at the NYSE? (My Name Is Khan)
  8. Launched in 1910, which type of biscuits is named after a French family? (Bourbon)
  9. According to some management guru, the best quality inspectors need to have a _______? Core Skill/Suit/Conscience (Conscience)
  10. What modern item of clothing is the contribution of the residents of the Sumer Islands? (Bermuda Shorts)
  11. In 1894, a Mississippi businessman named Joseph Biedenharn used to travel up & down the state selling Coca Cola. He is now recognized as the first official _______ (7 letters) of Coca Cola? (Bottler)
  12. A 17th century English inventor of the seed drill lends his name ______ ____ (2 words) to a famous British rock group. FITB (Jethro Tull)
  13. In what currency would you need to buy a ticket if you wanted to see the tomb of Tutankhamen? (Egyptian Pound)
  14. Many companies use the colour ____ in their color schemes/branding because this colour traditionally represents purpose, peace, water, stability, cold, etc. FITB (Blue)
  15. Which U.S. state is the world’s largest producer of raisins? (California)
  16. What is the most famous work of an individual named Bhagwan Rampure from Solapur? (BSE Bull sculpture)
  17. In 2009, what did Forbes magazine identify as the ‘fastest-appreciating sports business on earth’? (Indian Premier League)
  18. Who did Kalpana Chawla credit as being the inspiration for her interest in aviation? (JRD Tata)
  19. According to research, which Asian country is the highest originator of internet scams & phishing? China/India/Japan/Pakistan (India)
  20. Which company acquired the rights to a famous painting for advertising purposes & later changed it’s name to the title of the painting? (HMV)
  21. Visual; id the person >>> Pic of a clean-shaven guy against the backdrop of a flaming red car bonnet profile with a snazzy headlight showing. (Dilip Chhabria)
  22. Visual >>> Logo of BCCI
  23. Visual >>> Pic of a roadside eatery with the logo showing but name blanked out, id. (Bade Miyan, behind the Taj Hotel, Mumbai)
  24. Visual >>> Pic of a robotic dog, identify the name. (AIBO)
  25. Visual >>> Poster of a Hindi movie showing Ajay Devgan with a cigarette dangling from his lips, Viveik Oberoi, Manisha Koirala, Mohanlal, etc. Id the movie (Company)
  26. Thomas Friedman got the idea for the title of his book ‘The World Is Flat’ from an interview with whom? Nandan Nilekani/Azim Premji/Ratan Tata/Rahul Bajaj (Nandan Nilekani)
  27. Peter Drucker has said that ________ is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. Farming/Teaching/Accounting/Advertising (Teaching)
  28. In 1944, a set of proposals for the development of the post-independence economy of India called the Bombay Plan was published by John Mathai, JRD Tata & which other prominent Mumbai industrialist? (G.D. Birla)
  29. In 2006, what was created by Biz Stone, Evan Williams, Jack Dorsey, and others with the working name “Status” for a while? (Twitter)
  30. Sumantra Ghoshal has classified what/who into 4 types: Purposeful, Detached, Frenzied, Procrastinators? (Managers)

Find the review and final questions from the Mumbai Edition here

Reviews and Questions from the other cities here

Prepare for BEQ:  BEQ- 2009 Questions here

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Brand Equity Quiz 2010 – Chennai Edition

KPMG, Citibank, Nokia, TCS and Sanmar were the deserving Chennai finalists with a cutoff of 21. KPMG won the quiz followed by TCS.

For the on-stage controversy , complete review and questions please visit Arjun mathur’s Blog here

Some Questions:

1. What is the item for which, Kalyanam Iyengar was the first person to make?

2. Who coined the term ‘mega marketing’?

3. Which governing body was established in 1992 by the Government of India to control or regulate the issue of securities, investors and market Intermediaries?

4. For BP who coined the name ‘Jyothi Amma’ a village entrepreneur who would help, sell and educate villages.

5. The Coffee board of India has a mascot. Its named Coffee—–

 Complete review and questions please visit Arjun mathur’s Blog here

Reviews and Questions from the other cities here

Prepare for BEQ:  BEQ- 2009 Questions here

Brand Equity Quiz 2010 – Mumbai Edition

HUL represented by Pradeep Ramrathnam and Mohit beat PraAmerica in a breathtaking finish at this year’s Mumbai Edition of Brand Equity Quiz. of the 50 + teams, Sun Microsystems, Savoir Faire, CRISIL and IMRB were the other teams on stage.

Praneeth reviews the Mumbai Round of Brand Equity Quiz and provides the questions from the final rounds here

Some Questions:

. What should be served at exactly 6 degrees and poured in 120 seconds – Draught Guinness
2. The founder of dexter shoe company used for the first time the concept of – Factory Outlets
3. If you are shopping at Maniharon ka rasta, what are you buying- Jewelry
4. Who wrote the book- principles of Management – David Ogilvy
5. Young girls want Barbie to be – Anchorwomen
6. In 1896, what was cultivated for the first time by Raghu Bhosle – Nagpur Orange

For the complete set of questions from the Mumbai Brand Equity Quiz 2010 click here

Reviews and Questions from the other cities here

Prepare for BEQ:  BEQ- 2009 Questions here

Brand Equity Quiz 2010 – Hyderabad Edition

Please find the review from the Hyderabad Editon of Brand Equity Quiz 2010.

Review and questions thanks to Murali Duggineni of Quizjunkie Blog and Quinkie fame.

Back from the Hyderabad leg of Brand Equity Quiz. 40 plus teams turned up for the prelims. After a decent prelims, the six teams that made it to the finals were: Google, IBM, Microsoft, Vizag Steel 1, Bhilai Steel, Vizag Steel – 2.
The quiz was a cliffhanger till the end. Three teams had a chance to win in the last round. In the end  IBM, represented by Raghuram Rallapalli and Raghuram, emerged as the winners cracking some nice stuff with a cool mind. Both the teams from Vizag Steel finished second and third.

Some Questions:

1. Where were the 3M post-it notes first used?
A: Churches

2. Which product from AP is the latest to join the list of Geographical Indicators ?
A: Tirupati Laddu

3. Visual of Puma (animal)

4. What is a Blackberry Prayer?
A: Hunching ones shoulders (when one is in a meeting) and responding to/sending an SMS

5. What common thing you find in most of the households is also known as a Devil’s Ivy?
A: Money Plant

6. What’s the American equivalent of “Scotch” whiskey?
A: Bourbon 

7. Pic of Roshni Nadar

Reviews and Questions from the other cities here

Prepare for BEQ. Check the 2009 Questions here

Brand Equity Quiz 2010- Chandigarh Edition

The city was recently rated the cleanest in the country but the beauty failed to bring in the crowds at the debut edition of Brand Equity Quiz ’10. Although the turnout was less than a dozen, Derek was his flamboyant best. In the end, Abhinav & Rahul from Infosys Technologies booked their seat in the National Final.

Some questions from Chandigarh:

1) Which city in India is often used to describe an extra large dose of alcohol ? (Patiala as in Patiala Peg)

2)Which bank’s offical estimate of the size of economies is known as the Atlas Method ? (World Bank)

3)Which union minister coined the term Chindia ? (Jairam Ramesh)

4)Which was the first company to have a celebrity spokesperson ? (Coca Cola)

5)What is classified as fermented/black/unfermented on basis of manufacturing process ? (Tea)

For the complete review and questions from Chandigarh Brand Equity Quiz ’10, click here

Brand Equity Quiz 2010- Ahmedabad Edition

Triton Communications duo, Mayur Rana and Mahesh Manjawala maintained their winning streak to win the Idea Brand Equity Quiz Ahmedabad finals for the third consecutive year.
A total of 14 teams participated in the Ahmedabad round held on Monday. From the preliminaries, six teams, Can Immigration, Gujarat Gas, Thermax Ltd, Triton Communications and two teams from Vodafone — Vodafone-Blue and Vodafone-ZooZoo made it to the final round. The evening also saw a fair number of participation of the fairer sex in the audience.
One of the final questions- “Why is the chocolate brand called Hershey’s Kisses?”  was successfully answered by the Thermax team “The chocolate-making machine makes a puckering sound, hence the name”.

Reviews and Questions from the other cities here

Prepare for BEQ. Check the 2009 Questions here

Brand Equity Quiz 2010- Delhi Edition

Accenture Delhi duo of Sandipan Chaudhuri and Rohan Khanna, winners of the nationals’ finals last year will now travel to Mumbai to defend their title after completing a comprehensive win in Delhi. The other finalists on stage included HT Media, COntract,Bates 141 and NTPC.

Some questions from the Delhi Round:

1)We know big 4s(Delloitte,E n Y, KPMG, PWC). Then who are big 3s
Ans. Ford, GM, Chrysler

2)Baburam devidayal (Paranthe wale)offered Rs 1100 if anyone could prove that –
Ans. They were not using Desi Ghee

3)Who is the man behind Diamond Music Company?
Ans. Neil Diamond

4)Where would you find first writtten rule for apprenticeship ?
Ans. The Code of Hamurabi

Please find the entire list of questions from Brand Equity 2010 Delhi Edition on Piyush’s blog here

Complete set of Delhi BEQ ’10 Questions here

Reviews and Questions from the other cities here

Prepare for BEQ. Check the 2009 Questions here

Brand Equity Quiz 2010- Kolkata Edition

Brand Equity Quiz 2010 Kolkata round 

At the end of the day, it was JWT, represented by Angshuman Roy and Goutam Roy, who romped home with top honours.
Earlier in the evening, after an exciting elimination round, six teams made the final cut from the initial 25. These included JWT, mjunction, TCS, Rourkela Steel Plant, Spencer’s Retail and two professors from management institute ISB&M, making up the senior-most team of all.

Read the entire review here

Some Questions

What made Uncle Scrooge make it to the No 2 rank in the Forbes list of richest fictional characters?

In a business hierarchy, what is the marzipan layer?

Reviews and Questions from the other cities here

Prepare for BEQ- 2009 Questions here

Brand Equity Quiz 2010- Questions – Bangalore Edition

Quiz: Brand Equity Quiz 2010- Bangalore Edition

Quizmaster: Derek

Winners: Fair Isaac ( Naveen Giles & Yogesh)

Bangalore witnessed the first BEQ of the year. A few changes in format this year thanks to the A & M round. The winner of the A&M (Advertising and Marketing) round qualifies as the 6th finalist for the Bangalore Round (not 7th)

30 questions in all. 25 questions were 1 pointers and the last 5 were 2 pointers thus totalling to a 35 point prelim.

The cut off was 28 and the six finalists on stage were- FICO, HSBC, IBM, ITC, O&M (from the A&M round), Yahoo.

The final was a typical Derek entertainer where the questions were shallow but the fun, excitement and entertainment unlimited. Lots of rounds, lots of questions but the battle went into the very last question where FICO represented by Yogesh and Naveen Giles (BEQ 2006 National Winner representing Goldman Sachs) beat IBM (Lahar- last year’s Bangalore champion and Nikhil Lasrado)

Although, http://quizzing.in waited for Derek to send the questions (as he promised/ or took a jibe) immediately after the quiz, we realised over 12 hours is too much of a wait. And hence we’ve compiled the prelims questions as is! The entire set thanks to Jayakumar can be downloaded here

Some of the questions were:

1. The world’s largest corporate training centre located in India, belongs to which company?

2. Italian word for blacksmith is also a common Italian surname. What is the surname? 

3. World’s largest solar powered kitchen cooks enough food to feed 15,000 people a day. In which Indian city is it located? 

4. Created by Frank Robinson in 1885. Written in typical cursive spencerian script (dominant in US at that time). What am I referring to? 

5. This Verdi opera is also a popular acronym used in marketing & advertising? (4 letter word) 

6. Which is America’s favorite Pizza Topping?

Download the entire Bangalore Brand Equity Quiz 2010 Prelims here

Finals questions to be uploaded soon. Keep checking..

Reviews and Questions from the other cities here

Prepare for BEQ:  BEQ- 2009 Questions here

Brand Equity Quiz 2010

Quizmaster: Derek O’Brien

Official ET Coverage here

Bangalore: FICO wins BEQ 2010 Bangalore Edition. Find Bangalore BEQ ’10 review and questions here

Calcutta: JWT wins BEQ 2010 Kolkata Edition. Find Kolkata BEQ ’10 review and some questions here

Delhi: Accenture wins BEQ 2010 Delhi Edition. Find Delhi BEQ ’10 review and questions here

Ahmedabad: Triton Communications wins BEQ 2010 Delhi Edition. Find Delhi BEQ ’10 review here

Chandigarh: Infosys wins BEQ 2010 Chandigarh Edition. Find Chandigarh review and questions here

Pune: Infosys wins BEQ 2010 Pune Edition. Find Pune review and questions here

Hyderabad: IBM wins BEQ 2010 Hyderabad Edition. Find Hyderabad review and questions here

Mumbai : HUL wins BEQ 2010 Mumbai Edition. Find Mumbai review and questions here

Chennai: KPMG wins BEQ 2010 Chennai Edition. Find Chennai review and questions here

Prepare for BEQ, check the BEQ 2009 Questions here

Quizzes @ Vista ’10

Quizzes:

Corporate Business Quiz
QM: Mitesh Agarwal
Date: 30th January 2010
Only Corproates but mixed teams allowed
http://www.iimb-vista.com/event.php?n=corporate_quiz

Open Business Quiz
QM: Derek O Brein
Date: 31st January 2010
Teams of 3- any combination
http://www.iimb-vista.com/event.php?n=bizarre

Part of: Vista 2010

Host: IIM Bangalore

Quizzes @ Vista '10

Quizzes:

Corporate Business Quiz
QM: Mitesh Agarwal
Date: 30th January 2010
Only Corproates but mixed teams allowed
http://www.iimb-vista.com/event.php?n=corporate_quiz

Open Business Quiz
QM: Derek O Brein
Date: 31st January 2010
Teams of 3- any combination
http://www.iimb-vista.com/event.php?n=bizarre

Part of: Vista 2010

Host: IIM Bangalore

NTPC Electron Quiz – Finals Review and Wrap Up

Some Corrections: Thanks to Piyush Arora from SPJIMR. Pls find the corrected information here. Errors are regretted
There was no IIT Bombay SJSOM. ISB were the final winners. NMIMS and NITIE didnt not turn up for the finals. Repesenting the western region were two teams from SPJIMR and a team from ITM mumbai which also qualified for final.
Quizzing.in Delhi Correspondent
Name of Quiz: NTPC Electron National Finals
Date: 23rd December 2009
Venue: PMI, Noida
Quiz master: Derek O’Brien
A total of 15 teams selected from the 5 regional rounds conducted in the cities of Delhi, Lucknow, Mumbai, Kolkata and Hyderabad, participated in the National Round. There were 3 semifinal rounds conducted and from these 15 teams, 6 teams were selected for the final round. The teams that made it to the finals were SJMSOM IIT Bombay, IIT Kharagpur, IIM Lucknow, IIM Kolkata, NSIT Delhi and NMIMS Mumbai.
The general opinion was that the questions in the regional rounds were very workout-able as compared to the semifinals and finals, where the questions were strait-jacketed, so either you knew it or you didn’t. Some of the questions were Tendulkar theory/index, Mount Everest replacing the King’s photo in the Nepalese currency etc figured in the quiz. Some rounds also had differentiated scoring patterns, like +5 for a direct and +10 for a pass. The combination of a differentiated skewed scoring pattern and questions which were ‘know-it’ or ‘know-it-nots’, lead to a scenario where luck was quite a deciding factor.
Otherwise, it was like any other Derek’s quiz, high on stage performance and low on content. In fact,general team sentiments echoed the fact that the prelims questions of the regional rounds were of better standard than the questions in the finals. All in all, like the USP of all Derek quizzes, this too turned out to be an evening of fellowship, camaraderie, good food and good humour with questions thrown in. At the end of the day, the team from ISB,Hyderabad emerged as the winners
With regards to ramping up the regionals, NTPC has done a great job, moving up to the next level with regard to content, presentation, research and quizmastering. This years regional rounds were way above what we all witnessed in the previous years and it also left a few of us wondering as to why the same team did not do the finals. Just a word of advice, a couple of the young breed quiz masters could do better by adding humour into their arsenal and hence enhancing presentation and doing justice to the strong content they have created. At the final round, NTPC again played the perfect host, providing great food and hospitality, and not to forget the prizes :-).

For questions and individual region reviews , click here

NTPC Electron Quiz 2009

The annual NTPC `Electron Quiz-2009’ competitions have commenced. This year regional rounds of NTPC Electron Quiz are being conducted by 3XUS Media Solutions.

The Lucknow, Hyderabad and Delhi rounds of the quiz are over.

Lucknow:
Winners: IIML (first two places)

Hyderabad:
Winners: ISB (first two places)

Delhi:
Winners: IMT Ghaziabad
Runners: NSIT

Kolkata NTPC Electron: 12th December 2009
 
Mumbai: 13th December 2009
Venue: NTPC LTd, 3rd Floor,Samruddhi Venture Park,MIDC,Andheri (East)
Landmark : Near SEEPZ, Adjacent to Hotel Tunga Paradise.
Time: 3 pm (prelims)
QM: Avinash Mudaliar

National Finals: 22nd/23rd December 2009

QM: Derek

The quiz is open to students from engineering colleges and business schools from all over. 
The subject areas are broadly from the world of corporate business, news events, general knowledge, entertainment, sports etc.

Limca Book of Records Quiz 2009


Schedule

17 August 2009: Gwalior 
21 August 2009: Moradabad 
22 August 2009: Guwahati 
24 August 2009: Ludhiana 
24 August 2009: Jodhpur 
24 August 2009: Bareilly 
26 August 2009: Ambala 
26 August 2009: Nainital 
27 August 2009: Udaipur 
28 August 2009: Karnal 
28 August 2009: Varanasi 
31 August 2009: Meerut 
31 August 2009: Kota 
31 August 2009: Gorakhpur 
2 September 2009: Faizabad 
4 September 2009: Kanpur 
9 September 2009: Howrah

For more details visit the official website here

07 August 2009: Indore

10 August 2009: Jabalpur

12 August 2009: Bengaluru

11 August 2009: Mysore

13 August 2009: Mangalore

13 August 2009: Jhansi

Just completed

28 July 2009: Chennai
28 July 2009: Ahmedabad
28 July 2009: Baroda
30 July 2009: Calcutta
30 July 2009: Madurai
31 July 2009: Surat
03 August 2009: Rajkot
07 August 2009: Indore
10 August 2009: Jabalpur
11 August 2009: Bengaluru
11 August 2009: Mysore
13 August 2009: Mangalore
13 August 2009: Jhansi

28 July 2009: Chennai

28 July 2009: Ahmedabad

28 July 2009: Baroda

30 July 2009: Calcutta

30 July 2009: Madurai

31 July 2009: Surat

03 August 2009: Rajkot

Limca Book of Records Quiz 2009


Schedule

17 August 2009: Gwalior 
21 August 2009: Moradabad 
22 August 2009: Guwahati 
24 August 2009: Ludhiana 
24 August 2009: Jodhpur 
24 August 2009: Bareilly 
26 August 2009: Ambala 
26 August 2009: Nainital 
27 August 2009: Udaipur 
28 August 2009: Karnal 
28 August 2009: Varanasi 
31 August 2009: Meerut 
31 August 2009: Kota 
31 August 2009: Gorakhpur 
2 September 2009: Faizabad 
4 September 2009: Kanpur 
9 September 2009: Howrah

For more details visit the official website here

07 August 2009: Indore

10 August 2009: Jabalpur

12 August 2009: Bengaluru

11 August 2009: Mysore

13 August 2009: Mangalore

13 August 2009: Jhansi

Just completed

28 July 2009: Chennai
28 July 2009: Ahmedabad
28 July 2009: Baroda
30 July 2009: Calcutta
30 July 2009: Madurai
31 July 2009: Surat
03 August 2009: Rajkot
07 August 2009: Indore
10 August 2009: Jabalpur
11 August 2009: Bengaluru
11 August 2009: Mysore
13 August 2009: Mangalore
13 August 2009: Jhansi

28 July 2009: Chennai

28 July 2009: Ahmedabad

28 July 2009: Baroda

30 July 2009: Calcutta

30 July 2009: Madurai

31 July 2009: Surat

03 August 2009: Rajkot

Accenture wins Brand Equity Quiz 2009

Accenture Delhi represented by Rohan Khanna & Sandeepan Chaudhuri demolished competition at the BEQ ’09 National Final.

“This team was in a different league altogether. They demolished competition in Delhi, and in the history of 19 years of Brand Equity, are the first team to score 100-plus in the finals,” praised QM Derek.

The winning team wins a muscular Scorpio each and loads of other prizes.

Find some questions from the national final here and questions from the regional rounds here

Brand Equity Quiz 2009 – Delhi Questions

Accenture won the Delhi round of BEQ ’09 followed by NTPC and Samridhi Finance.

Find below questions from the Delhi Prelims (As questions are thanks to a telephonic conversation, the possibility of inaccuracy is extremely high. I’d therefore request Delhi participants/audience to write back in case of any mistakes. Thanks)

1) Turnover of 5 crores, supplier to MCD. Identify Entity?

Ans: Tihar Jail

2) Who said- ‘99% of advertising does Not work?’

Ans: David Ogilvy

3) 1920s- Postage stamp scam. Identify individual involved?

Ans: Charles Ponzi

4) Who are Scarlett Collared Workers?

Ans: Women who operate Porn Sites

5) Which company was the first to use a celebrity spokesperson?

Ans: Coca Cola

6) Reckitt Benckiser has recently launched two new flavours of Rose and Orange for which brand?

Ans: Harpic

7) After Sony and Disney, Warner Bros entered India producing which movie?

Ans: Chandni Chowk to China

8) BATOVKA was a first from this company and launched in 1897. Which company?

Ans: Bata

9) What is the symbol of Chiranjeevi’s party?

Ans: Railway Engine

10) Iceland lifted a ban on which product after many years?

Ans: Beer

11) Dabur to tie up with 150 Dhabas to promote sales for which brand  ?

Ans: Hajmola

12) 90% of rubies and 80% of teak from which country?

Ans: Burma

13) Which comic hero’s first book auction got around $300,000?

Ans: Superman

14) When Steve Jobs became CEO after his interim stint, what four letter word did he use for his designation?

Ans: iCEO

15) Sunil Chetri wears the jersey of which brand?

Ans: Kingfisher

17) What do you call a Simple Uncomplicated Financial Transaction?

Ans: Vanila Transaction

18) Lotta, Lifesavers etc are brands from?

Ans: Wrigley’s

19) Bell Boy was the first?

Ans: Paging system

20) Expand FFP?

Ans: Frequent Flyer Programme

21) ROFL: What is right- Le Meridien or La Meridien?

Ans: Le Meridien

22) Who is known as the Dr Spock of Management?

Ans: Peter Drucker

23) This product was built in 7 days for the Second World War. Identify

Ans: Willys Jeep

24) What is the Times Now Election analysis programme called?

Ans: Decision 09

25) What was the name of the Charles Dickens seaside home/mansion sold for 2 million pounds

Ans: Bleak House

26) Picture: Chanda Kochar

27) Product: Maskara

28) Ad: 7-7 (Double Seven)

29) Pic: Adam Smith

30) Ad: Royal Enfield

Questions from the other cities

Questions from Tata Crucible

More Questions here

Brand Equity Quiz 2009 – Bangalore Review & Questions

BEQ Bangalore was a fun filled event with Derek at his ‘unusual’ best. Good jokes interspersing good content. Tough battle for the title till the wire, but a composed IBM team won the Bangalore Edition. The other three teams in close contention till the last question were Kotak, Yahoo and Nokia.

The finalists

Cisco (Madhukar & Sri)

IBM (Lahar & Sumantro)

Infosys

Kotak (Prasad Shetty)

Nokia (Anish Raju & Arvind Ramaih)

Yahoo! (Tejaswi & Ajay Kasargod)

The Prelims

1) In 2001, Canara Bank opened Bangalore’s first of its kind branch to cater exclusively to?

Ans: Women

2) The idea of using an ___ ___ in the automation industry came from the process adopted at the armour and swift meat packing.

Ans: Assembly Line

3) What is the longest running musical on Broadway?

Ans: Phantom of the Opera

4) Some commercial airlines have a three man cockpit- The Captain, First Officer and?

And: Flight Engineer

5) Which MNC’s inhouse production company in the UK is named ‘Glass and a half full productions’?

Ans: Cadbury

6) Who uses an armoured Cadillac codenamed ‘Stagecoach’?

Ans: Barack Obama

7) In 1948, which brand was launched when Josephine Esther Mentzer first got counter space on Fifth Avenue?

Ans: Estee Lauder

8) Walker, Nasty and Podium are brands of ___ manufactured in Bellary?

Ans: Denim/Jeans

9) Which actor is the brand ambassador of the newly launched Fanta Apple?

Ans: Genelia D’Souza

10) In the 1920s, which product obtained from a raw material white in colour was dubbed ‘white gold’?

Ans: Rubber

11) In 1923, Frank Parrson applied for a patent dor a frozen ice stick called?

Ans: Popsicle

12) Which board member of Godfrey Philips is also a high profile gentleman from Rajasthan?

Ans: Lalit Modi

13) What originated at Sian, followed by the Great Wall of China, bypassed Takla Makan desert, climbed the Pamir and crossed Afgan?

Ans: Silk Route

14) In 1944, the handwritten copy of which scientist’s work on Electrodynamics was sold for 6 million dollars to finance the war?

Ans: Einstein

15) In the 1926 British budget, which British Chancellor of Exchequer introduced a tax on betting?

Ans: Winston Churchill

16) Which concept was coined by Jay Conrad Levinson?

Ans: Guerilla Marketing

17) In a Lok Sabha election, what is the security deposit a candidate has to pay?

Ans: Rs 10,000

18) This year Mattel has modelled Barbie on?

Ans: Angela Merkel

19) FICO score was developed by Fair Isaac & Co. What does it score?

Ans: Credit

20) Edge wrist watches from Titan set new word standard for?

Ans: Thinness

21)Sockeye, Coho, the King, the pink etc are types of?

Ans: Salmon

22) The dutch word for Master inspired which four letter English word which is used in office?

Ans: Boss

23) After a strike by Toyota workers in 1950, they were given lifetime employment. Manager Taiichi Ohno developed ways to up efficiency without cutting jobs. What?

Ans: TQM

24) In the US, extra long twin, eastern king and Olympia queen are sizes of?

Ans: Beds

25) Some of India’s top technological institutes recently collaborated to produce Saksat available at Rs 500. What is Sakshat?

Ans: Low cost PC

26) Pic of a ‘world famous’ street

Ans:Brigade Road

27) Logo of

Ans: Chennai Superkings

28) Photo of Board of Directors of which Indian institution?

Ans: Reserve Bank of India

29) Ad campaign. Id advertiser

Ans: Camel

30) Photo

Ans: Tommy Hilfiger

For Questions from this year’s Edition Click here

Questions from BEQ ‘08 here

Brand Equity Quiz 2009 – Updates

National Champions – Accenture, Delhi

Review and Questions here

April 29 – Kolkata- ITC ( Pranay Rao & Sreerang)

Kolkata Prelims here

Kolkata Finals here

April 27 – Ahmedabad – Triton Communications ( Mayur Rana & Mahesh Manjawala)

Ahmedabad Review here

April 25 – Mumbai – Sun Microsystems (Mitesh Agarwal & )

Mumbai Prelims here

April 24 – Pune – Savoir Faire (Harshvardhan Bhatkuly & Rajiv D ‘ Silva)

Pune Prelims here

April 22 – Indore- Bhilai Steel Plant (C Chandrashekhar & S Ramani)

Indore Review here

April 20 – Delhi- Accenture (Rohan Khanna & )

Questions from Delhi Round here

April 19 – Hyderabad- JWT Mindset (Anvar Alikhan & Arif Akbar)

Find Hyderabad Prelim questions here

April 17 – Kochi – Aufait Technologies (Shamanth Rao and Paul Rajan Eralil)

Review of the Kochi Round here

 

April 15 – Bangalore – IBM (Lehar & Shumantro)

Review and Questions from the Bangalore Round here

April 13- Chennai- Sanmar Group (Ramkumar & Deepesh)

Review and Questions from the Chennai Round here

 

Questions from BEQ ’08 here

 

Complete Details here