Procter and Gamble History: P&G History and Trivia | Brand History and Trivia.

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P&G History: Procter and Gamble History

P&G - The New Logo

Proctor & Gamble [P&G] is an American multinational company that manufactures a wide range of consumer goods in the following segments:

Beauty
Grooming
Health Care
Snacks & Pet Care
Fabric Care & Home Care
Baby Care & Family Home Care

Founders: William Proctor and James Gamble

P&G Founders - William Procter and James Gamble

P&G Headquarters: Cincinnati, Ohio, U.S.A.

P&G Tagline: “Touching Lives, Improving Life.”

P&G Logo: P&G’s earlier trademark showed a man in the moon overlooking 13 stars, said to commemorate the original 13 colonies.

P&G - Early Moon and Stars Logo

P&G History: Procter and Gamble History

P&G History: William Proctor, an English soap maker & James Gamble, an Irish candle maker in Cincinnati and met when they married sisters, Olivia Norris and Elizabeth Norris. Since both their industries used similar resources, the “Panic of 1837″ caused intense competition between the two and, as a result, it led to discord within the family. Alexander Norris, their father-in-law, decided to call a meeting where he convinced his new sons-in-law to become business partners. As a result of the suggestion, a new enterprise was born on October 31, 1837: Procter & Gamble.

P&G History: Procter and Gamble History and Trivia is a Brand History and Trivia Page just like Adobe, Zippo, Giorgio Armani and AOL.

P&G Brand Ambassadors:

Susmita Sen – Olay
Kareena Kapoor – Head & Shoulders
Preity Zinta – Head & Shoulders
Lara Dutta – Pantene

P&G History: Procter and Gamble History

P&G Trivia:

P&G‘s former logo originated in 1851 as a crude cross that barge workers on the Ohio River painted on cases of P&G star candles to identify them.
Ivory Floating Soap Bar
In the 1880s Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap IVORY. It seemed to be an instant favorite for consumers and seemed to kick off an aggressive development and marketing program that placed P&G in a leadership role for decades to come.
Procter & Gamble produced and sponsored the first radio operas in the 1930s Procter & Gamble’s being known for detergents and soaps- and this is probably how the term ‘soap opera’ originates.
P&G began printing the ‘Moon and the Stars’ logo on their products in 1850 as their unofficial trademark.
The company prospered during the nineteenth century. In 1859, their head count reached 80 and their sales reached one million dollars.
The accusation was based on a particular passage in the Bible.
Where the flowing beard meets the surrounding circle, three curls were said to be a mirror image of the number 666, or the reflected number of the beast.
At the top and bottom, the hair curls in on itself, and was said to be the two horns like those of a ram that represented the false prophet.
The moon-and-stars logo was discontinued in 1985as a result of the controversy.
Procter & Gamble Company (Early Moon and Stars Logo) - Rare Stock Certificate 1920
P&G produced the first toothpaste containing fluoride called Crest in 1955.
Procter & Gamble also was the first company to produce and sponsor a prime-time show, Shirley, starring Shirley Jones, in 1979.
The company received unwanted media publicity in the 1980s when rumors spread that the moon-and-stars logo was a satanic symbol.
The acquisition of Gillette by P&G in 2005 made it the largest FMCG Company, beating Unilever.
In 1987 P&Gfought a shareholders’ resolution that would have eliminated product testing on animals for consumer and household products.
In 1989 P&G tried to launch a $17.5 million program to convince legislators, school children and the public that tests designed to poison, blind, burn, mutilate and kill thousands of defenseless animals are absolutely necessary and humane. This program never got off the ground, primarily because of the intense pressure and opposition P&G received from animal advocates.
In 1990, Procter & Gamble lobbied against legislation to ban the Draize test in California.
According to an article in the Fortune Europe edition (April 17th, 2006) Procter & Gamble (number 24 in their Fortune 500 list) owns as much as 22 brands that top 1$ billion in sales.
P&G gained 5 of them in its $61 billion acquisition of Gilette(the largest merger of 2005).
P&G - Cleaners
According to AC Nielsen, 99% of U.S. households now use a P&G product.
In 2007 the company successfully sued individual Amway distributors for reviving and propagating the false rumors.
Procter & Gamble community consists of over 135,000 employees working in more than 80 countries worldwide.
Procter & Gamble now provides products and services of superior quality and value to consumers in over 180 countries.
Procter & Gamble produces close to one hundred other very well-known products you see on your grocery shelves every day. That list would include popular staples such as Bold – Bonus – Bounce – Camay – Cascade – Charmin – Cheer – Clairol – Comet – Cover Girl – Dash – Dreft – Dryel – Febreze – Fixodent – Gaub – Gleem – Ivory – Joy – Loving Care – Luvs – Max Factor – Metamucil – Mirage – Miss Clairol – Mr. Clean – New Wave – Nice’n Easy – Noxema – NyQuil – DayQuil – Old Spice – Pepto-Bismol – Prilosec OC – Puffs – Safeguard – Scope – Secret – Sure – Swiffer – Tampax – Tempo – Thermacare – Vicks – Vidal Sassoon – Wash & Go – Whisper and Yes to name a few.
The following 21 brands have reached the level of MORE than a billion dollarsin sales annually!
P&G - Brands