Tag Archives: business news

MINDSWEEP 2012 | Quiz Info


It is with pleasure that we announce the inaugural edition of KQA’s International Solo Championship, titled MindSweep.

We have confirmations from the United Kingdom and the United States, and a few more countries will probably participate.

Mindsweep will be held during the weekend comprising Saturday, 7 January and Sunday 8 January 2012.

The quiz will require participants to answer 200 questions–in two sessions of 60 minutes each with a 30 minute break between sessions for corrections. Please register in advance using the form on this page.

The quiz is split into 10 sections of 20 questions each and is set by Dibyendu Das, Kiran Vijayakumar and Arul Mani.

  1. The Arts: Painting, Sculpture, Photography, Design, Architecture, Installation Art, Dance, Theatre
  2. Science and Tech: Concepts in the Sciences, History and Philosophy of Science, History of Technology, The Environment, Astronomy, Medicine, Inter-disciplinary work, Popular Science Writing
  3. Literature: Poetry, Literary Fiction, Non-Fiction, Drama, Genre Fiction, Graphic Novels, Critics, Literary History, Translation
  4. Social Sciences: History, Anthropology, Cultural Studies/Social History, History of Ideas, Economics,The Philosophers
  5. Business: Brands, Fashion, Business History, Advertising
  6. Sports and Leisure: Sporting History, Games, Television, Gaming, Sports-Writing, Sports-Coverage, Hobbies–Collecting, Gardening, Fan-communities, The Internet
  7. Cinema: Hollywood, National Cinemas, World Cinema, Film Genres, Film-Technology, Film-language, Cinema & Society. Film-writing
  8. Music: Instruments, Performers, Genre Music, World Music, Tech Innovations, Music-magazines, Music industry, Music-journalism
  9. Food & Drink: From all over the world.
  10. Connections


Being knowledgeable and cognizant is futile, if one cant apply, reason or think rationally

Cudgel your brains for the most grueling and challenging business quiz in India.


The quiz master is renowned Giri ‘Pickbrain’ Balasubramanium. 24 teams ( campus + corporate ) will qualify for the semi final rounds, out of which the competition will be filtered down to the best 12 teams (campus + corporate ) battling it out in the final round.

The final round will take place at the NIMHANS Convention Center in Bangalore.


Event details :


Rewards :

1st Place : Rs. 50,000.

2nd Place : Rs. 25,000.


Qualifying Rounds :

In – Station Colleges

The qualifying rounds for in station colleges will take place on 14th Jan 2012, where the top 7 colleges will then qualify for the semi-finals which will take place on 2nd Feb 2012.

Out – Station Colleges

The qualifying rounds & semi finals will take place directly on 2nd Feb 2012.


Semi – finals:

The top 12 teams from the qualifying rounds move on to the semi finals, where the top 6 teams qualify for the finals




Rewards :

1st Place : Rs. 75,000.

2nd Place : Rs. 35,000.


Qualifying Rounds :

In – Station Corporate Teams

The qualifying rounds for In – station corporate teams will take place on 14th Jan 2012, where the top 7 teams will then qualify for the semi-finals which will take place on 2nd Feb 2012.

Out – Station Corporate Teams

The qualifying rounds & semi finals will take place directly on 2nd Feb 2012.


Semi – final :

The top 12 teams from the qualifying rounds move on to the semi finals, where the top 6 teams qualify for the finals



Registrations :

To register please send in your details and the form attached to  ” precipice2012@cms.ac.in ”

Registration Form : Download


Rules & Regulations :

  • The registration fee for all teams is Rs 200
  • Each team must comprise of 2 members.
  • The event is open to students from all streams of study.
  • Multiple entries are allowed from each institute.
  • Registrations will happen at the venue.
  • All prelims will be written.
  • The amount for train tickets will be refunded for the teams that qualify for the final round in Bangalore*, subject to submission of the tickets.
  • Participants must carry valid ID Cards.
  • The decision of the quizmaster will be final and binding.
  • Each contestant is expected to maintain discipline and decorum at the event.
 * Conditions Apply.

Delhi Advertising Club organized one Advertising, Marketing & Media Quiz | Quiz review

Delhi Advertising Club – Advertising, Marketing & Media Quiz | Quiz Review

Company Brief
New Delhi, December 12, 2011

Delhi Advertising Club organized one Advertising, Marketing & Media Quiz on 9th December 2011 Evening in New Delhi.

Mr. B. Sridhar-Group Director, Media Services Innocean Worldwide was the Quiz Master. 15 team participated. These are- MPG, Innocean Worldwide 2 team, Hard News Media, JCDecaux, Goldmine, Inter Publicity, Mindshare 2 team, Indian Oil, Crayons, NTPC, Zenith Optimedia, Lokmat Media & Lintas.

Winning team was “Hard News Media”, Second was Innocean Worldwide & Third position was achieved by IndianOil.

1st Prize was given by Immediate Past President Mr. Narinder Sharma. Mr. B. Sridhar-Quiz Master was given one Souvenir with a vote of thanks by President –DAC-Mr. R.C.Tanwar.

For further information, please contact:

Delhi Advertising Club
Mobile: +919811054189
Email: tanwarrc@gmail.com


Quiz Reviews

GE History: General Electric History & Trivia | Brand History

GE History: General Electric History & Trivia | Brand History

GE History: General Electric is an American MNC that operates through four main segments viz. Technology, Energy, Finance, and Home & Business solutions.


GE Logo



GE History – Founder: 
The company was formed by the merger of Thomas Edison’s Edison General Electric Company and Charles Coffin’s Thomson-Houston Company in 1892.



GE History - GE Founder - Thomas Alva Edison

GE History - GE Founder - Charles Coffin














GE History of Tagline:

1930s to 1950s: “Live Better Electrically
1950’s to 1979: “Progress is our most important product.
1979 to 2003: “We bring good things to life.
2004 to Present: “Imagination at Work.
The present logo has been designed by Wolff Ofinsin in 2004 by replacing the black background in the original logo with blue.

GE History - General Electric Logo Evolution

GE History & Trivia is a Brand History and Trivia page just like DellAdobeZippo and AOL.

GE History:

I find my greatest pleasure, and so my reward, in the work that precedes what the world calls success.   Edison, Thomas A.

By the late1890’s Thomas Edison’s General Electric Company and Charles Coffin’s Thomas-Houston Company had both secured patents over several key technologies. As both businesses expanded, it had become increasingly difficult for either company to produce complete electrical installations relying solely on their own patents and technologies. In 1892, the two companies combined to form the General Electric Company.

GE history - The Remington Rand Univac

GE Trivia:

–          It was one of the original 12 companies listed in the Dow Jones index and 115 years later, remains the only one.

–          It is currently listed as the 6th largest US-based company in Fortune 500.

–          GE was the first U.S. company to ever use an electrical computer in 1954. The Remington Rand Univac weighed 30 tons and had over 5,000 vacuum tubes.

–          GE was one of the earliest companies to get into computing. It followed IBM (referred to as ‘Snow White’) and was one of the 7 companies (‘Seven Dwarves’) that followed it in the 1960s.

–          The GE building located at 30, Rockefeller Plaza is the headquarters of NBC studios. It’s nickname serves as the title of the popular sitcom 30 Rock.

–          The headquarters of GE at Schenectady, New York receives numerous letters from children before Christmas as they believe that it is only obvious that Santa Claus has the ZIP code 12345.

–          The company suffered losses of $800 million in insurance after the 9/11 attacks.

–          GE was embroiled in controversy after the 2011 Tsunami catastrophe when it was found that 6 reactors in the Fukushima Nuclear Power Plant  in Japan were designed by it.

–          In 1911, the National Electric Lamp Association (NELA) was dissolved and absorbed into General Electric.

–          Nela Park is the headquarters of GE Lighting, and is located in East Cleveland, Ohio, United States. Today, GE Lighting is a part of GE Consumer & Industrial, headquartered in Louisville, Kentucky. Nela Park still serves as the operating headquarters of the lighting division.

–           The GE logo was introduced on lamps and electrical appliances in 1907. Two years later “Mazda” was adopted as the trademark for certain lamps produced by GE after Mazda, the Persian God of Light.

GE History - Mazda Lamp Newspaper Advertisement

GE History & Trivia is a Brand History and Trivia page just like DellAdobeZippo and AOL.

Sonam Kapoor – the face of India International Jewellery Week

The Gem & Jewellery Export Promotion Council (GJEPC) launched the 2nd edition of India International Jewellery Week (IIJW) in Mumbai today. Sonam Kapoor, Bollywood style Diva and Fashion icon was announced as the brand ambassador of this Asia’s first Jewellery Week aimed at establishing India as the Global Design Destination in Jewellery

Nicole Faria to endorse Frédérique Constant

Frédérique Constant, the independent family owned watch manufacturer based in Plan-les-Ouates, Geneva, has signed Miss Earth Nicole Faria as global Brand Ambassador.

Frédérique Constant hereby also seals its association with conservation and environmental projects in India as Nicole Faria is actively involved with earth-related initiatives.

Dhoni is brand ambassador for Save Tiger project


Indian cricket team captain Mahendra Singh Dhoni has been made the brand ambassador of Jharkhand’s ‘Save Tiger’ project.

On the occasion of World Environment Day, Jharkhand government also released a poster highlighting the importance of forest and environment in human life along with a photograph of Dhoni.
According to the principal secretary of forest and environment department A K Sarkar, a logo to display Dhoni as the brand ambassador will soon be released.

Mandira Bedi : Brand Ambassador of Cryo-Save

Cryo-Save, a global leader in stem cell banking industry, today announced Mandira Bedi as their official brand-ambassador. In her role as Cryo-Save’s Brand Ambassador, Mandira Bedi will be involved in various strategic communication initiatives as part of an extensive 360 degree brand campaign.

Cryo-Save India, a 100% subsidiary of Cryo Save Group N.V which is Europe’s largest adult stem cell storage bank, is headquartered in Bangalore with a state-of-the art fully automated adult stem-cell storage facility.

Samsung signs Banky W and Sasha

SEWA, a wholly owned subsidiary of Samsung Electronics Co. Mobile Division announced that it has signed on singers – Banky W and Sasha – as its brand ambassadors.

The recent development is in synchronization with the electronics giant’s continuous brand positioning exercise “aimed at maintaining its leadership position in the country.”

R&B crooner, Banky W, while giving his remark, said “Samsung Mobile represents the hope for a better tomorrow, given its commitment to providing quality products and services as well as the development of youths in Nigeria. I’m indeed very proud to be associated with them.”

For the original story, click here

Sonakshi Sinha to endorse D'Damas


” Dabangg” actress Sonakshi Sinha has been announced as the new face of the D’Damas diamond jewellery brand. She has taken over from Preity Zinta.
The 23-year-old is also associated with brands like Dyna Soap, Colgate toothpaste and Provogue’s women wear line where she is seen endorsing the products.

More details here


Sudarshan Pattnaik – Brand Ambassador of NALCO

Internationally acclaimed sand artist Shri Sudarsan Pattnaik was recently appointed as Brand Ambassador of NALCO.

Sebastian Vettel Becomes Infiniti Global Ambassador

The first global brand ambassador for Infiniti turns out to be a good one! They’ve taken advantage of Red Bull Sponsorship to sign Sebastian Vettel for the job.
World’s youngest Formula 1 world champion and the current leader of the 2011 season will help raising the profile of the Infiniti brand and its products during race weekends and at selected events linked to Infiniti’s business and product programs.


JustDial ropes in Big B as brand ambassador

JustDial, India’s No.1 local search engine announced the signing of Amitabh Bachchan as their official brand ambassador for the next three years.

In his role as JustDial’s Brand Ambassador, Mr. Bachchan will be involved in various strategic communication initiatives as part of an extensive 360 degree brand campaign to be launched shortly. JustDial has built its brand around passion, simplicity and performance; values which are perfectly in sync with the image of Mr. Bachchan.

Shaan appointed brand ambassador for anti-tobacco campaign





He has entertained us for a long time with his melodious voice and now singer Shaan is doing his bit for the society too. Shaan has been roped in as the brand ambassador for an anti-tobacco campaign launched by the Ministry of Health and Family Welfare.

The playback singer also unveiled a special track called ‘Life Se Panga Mat Le Yaarwhich aims to inspire the youth to quit smoking. The song has been written by Rekha Nigam.

At an event held at the Tata Memorial Hospital, Shaan said that he really felt closely attached to the cause of eradicating smoking habits and consumption of tobacco. He also expressed grief on losing his father to the evil that has engulfed the present society, and causes almost 1.6 million global deaths every year.

Sofia Vergara is New Brand Ambassador of CoverGirl

Sofia Vergara is the new brand ambassador of CoverGirl.


Sofia Vergara

Sofia Vergara



The stunning 38-year-old actress shared the big news via Twitter and Facebook uploading some behind-the-scenes photos from her first shooting. The “Modern Family” star becomes part of an amazing group of beautiful women who represent the brand successfully such as Taylor Swift, Drew Barrymore, Halle Berry, Ellen DeGeneres, Queen Latifah, and Dania Ramirez.



Black & Decker® Signs Ben Hillman as Brand Ambassador



Ben Hillman

Ben Hillman



Black & Decker® Signs Ben Hillman as Brand Ambassador

Black & Decker®, the world’s largest producer of power tools and accessories has signed award winning TV designer and renovation expert Ben Hillman as its brand ambassador throughout 2011.

Ben will work with Black & Decker® across a series of projects including the launch of the new High Performance range of power tools. These new products are targeted at the confident DIYer that demands tougher tools for tougher jobs. The range of products offer power and high performance along with a number of other benefits that allow the user to successfully perform tasks that are traditionally considered jobs for a professional.

More on this story here

UK Appoints Karan Johar As Tourism Ambassador

Karan Johar

Karan Johar



Bollywood filmmaker Karan Johar has been appointed brand ambassador of UK Tourism. Karan Johar will be face of 100 million campaign by UK Tourism to attract tourists from around the world.

Karan Johar will be part of VisitBritain’s global campaign “Britain You are Invited” that will aim to attract tourists in UK for the London Olympics. UK Tourism started the campaign by hiring Karan Johar to woo Indian tourists.

More on this story here

Toyota signs up holographic singer as brand ambassador

Hatsune Miku

Hatsune Miku

Japanese car company Toyota has entered into a partnership with Hatsune Miku, a 3D holographic singer with a rising fan base in the US, to front its 2011 Corolla campaign for the Asian American market.

Toyota will sponsor the virtual singer’s first performance in the US, at the Nokia Theatre in LA as part of the Anime Expo 2011 as it rolls out a major marketing campaign including print, TV, digital and social media activity.

A recently released YouTube video of the holographic singer as part of the promotion, notched up in excess of half a million views in just three days.

For more details on the story, click here

You can also check Hatsune Miku’s video here: http://www.youtube.com/watch?v=DTXO7KGHtjI

Shriya Saran signed up as brand ambassador of McVitie's

Shriya Saran has now joined the likes of Bipasha Basu, by signing up as the brand ambassador of the McVitie’s.

Last year, she joined the likes of Shilpa Shetty, Katrina Kaif, and Sushmita Sen by becoming the brand ambassador of Pantene.

Angry Birds now on Google Chrome

One can download Google Chrome and install the first batch of Angry Birds levels then (or just visit chrome.angrybirds.com, which works in most browsers), because Google and Rovio are giving their new browser-based version away free.

They’ve also added a few “Chrome-inspired” levels (these work in any browser, too). I can’t tell you what they look like, because you have to beat the first batch (“Poached Eggs”) to unlock them, and…well…okay, confession: I still haven’t beat “Poached Eggs” on my iPhone. No do-overs until I have the full complement of 189 of 189 gold stars, secured without the aid of the Mighty Eagle, mind you.

More details on this story here